Results 31 to 40 of about 3,168,326 (100)

The Effect of Brand Equity on Firm Valuation: Analysis of Turkish Brands with Interbrand Discounted Cash Flow Method

open access: yes, 2019
Araştırmanın amacı Türk markalarının değerlerinin hesaplanmasında marka gücünün ve bu markaların toplam satış hasılatları içerisinde markalı ürünlerinden elde ettikleri gelirlerin rolünün belirlenmesidir.
Adnan KARA, Kara, Adnan
core   +1 more source

Crafting Robust Brands for Premium Pricing: Understanding the Synergy of Brand Strength, Loyalty, and Attachment

open access: yesHuman Behavior and Emerging Technologies, Volume 2024, Issue 1, 2024.
Consumers’ willingness to pay a price premium is pivotal for assessing brand value and competitive advantage. Yet, limited and scattered research has focused on how combining brand emotion, strength, and brand loyalty can influence consumers’ willingness to accept a price premium. The present study examines the role of brand attachment, brand strength,
Sofiane Laradi   +5 more
wiley   +1 more source

Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies

open access: yesECONOMICS
The article explores the conceptual foundations of building an effective brand. The BAV model is considered as a modern practical approach to brand valuation, its four key components are described.
Sak Tetiana   +3 more
doaj   +1 more source

PREDOMINÂNCIA DAS MARCAS AMERICANAS NO RANKING DAS 100 MELHORES MARCAS GLOBAIS: ANÁLISE DO RELATÓRIO INTERBRAND 2014. [PDF]

open access: yes, 2016
Este ensaio analisa a predominância de marcas americanas entre o ranking das 100 mais valiosas marcasglobais, segundo relatório da Interbrand de 2014.
Reichelt, Valesca Persch   +1 more
core   +1 more source

jakekara/color-extraction-methodology: BlakeTint methodology

open access: yes, 2021
This suite of notebooks includes minor technical updates from Thesis submission.
Jake
core   +1 more source

Firma Değeri Yaratımında Marka Gücünün Etkisi: Interbrand İndirgenmiş Nakit Akışı Yöntemiyle Türk Markalarının Analizi

open access: yes, 2019
Araştırmanın amacı Türk markalarının değerlerinin hesaplanmasında marka gücünün ve bu markaların toplamsatış hasılatları içerisinde markalı ürünlerinden elde ettikleri gelirlerin rolünün belirlenmesidir.
Kara, Adnan
core   +1 more source

INTERBRAND MEJORES MARCAS GLOBALES 2013 (BEST GLOBAL BRANDS 2013)

open access: yes, 2014
Apple ha conseguido la primera posición en el informe publicado por Interbrand sobre las mejores marcas globales del 2013.
Interbrand
core  

Comparison of global brands on interbrand scale through the decade [PDF]

open access: yes, 2018
V današnjem času ima vsak izdelek ali storitev znamko podjetja, trgovine ali proizvajalca. Če v trgovinah samo pogledamo po policah, zasledimo različne proizvajalce za enake proizvode.
Pelcl, Karmen
core  

Application of Haddon’s matrix in qualitative research methodology: an experience in burns epidemiology [PDF]

open access: yes
Background: Little has been done to investigate the application of injury specific qualitative research methods in the field of burn injuries. The aim of this study was to use an analytical tool (Haddon’s matrix) through qualitative research methods to ...
عرشی, شهنام   +4 more
core   +1 more source

Research Methodology for Beginners

open access: yes, 2020
Research methodology is the systematic approach used to design, conduct, and analyze research in order to answer specific questions or solve problems. For beginners, understanding research methodology is essential for building a solid foundation in any ...
Dr. V. Stephen, Mr.T. Velmurugan
core   +1 more source

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