Leader's strategies for designing the promotional path of regional brand competitiveness in the context of economic globalization. [PDF]
Front Psychol, 2022 Li P, Du J, Shahzad F.
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A new application of contextualist methodology in case research
, 2006 Contextualist methodology is the main focus of discussion in this paper, and its attributes as a rigorous approach to case study methodology are discussed. In a departure from the usual practice of applying this methodology to processes of organisational
Chapman, Judith A.
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Expenditure, Utilization, and Cost of Specialty Drugs for Multiple Sclerosis in the US Medicaid Population, 2008-2018. [PDF]
Am Health Drug Benefits, 2020 Elsisi Z, Hincapie AL, Guo JJ.
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Deriving happiness through extraordinary or ordinary brand experiences in times of COVID-19 threat. [PDF]
J Consum Aff, 2022 Jiao JJ, Lu FC, Chen N.
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, 1982 Logic, Methodology and Philosophy of Science VI.Includes bibliographical references and index.Electronic reproduction.Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version
Cohen, L. Jonathan(Laurence Jonathan) +1 more
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Weathering the crash: Do customer-company relationships pay off during economic crises? [PDF]
J Acad Mark Sci, 2023 Morgeson FV +5 more
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Indigenous youth rhyme about crime : hip hop as qualitative methodology in criminology
, 2006 This paper explores the potential of Hip Hop as a qualitative methodology for garnering youth perspectives of crime, with particular reference to Indigenous youth living in Western Sydney.
Nicholls, Ruth, Carter, Karen
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—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
Firms often carry a portfolio of multiple brands within a product category to target different quality tiers in the market. Furthermore, to satisfy heterogeneous consumer preferences within each quality tier, these firms also offer several variants for ...
Neeraj Arora, Anocha Aribarg
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Comparative evaluation of torque prescription of commercially available 018Roth and 022MBT PEA brands in maxillary anterior teeth. [PDF]
Med J Armed Forces India, 2019 Chaudhary DC, Sharma V.
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Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders [PDF]
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Bijmolt, Tammo H.A. +2 more
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