ANALYSIS OF THE INTERBRAND RANKINGS IN THE LAST TEN YEARS [PDF]
V diplomskem delu se osredotočamo na obravnavo vrednosti blagovnih znamk in na metode njihovega vrednotenja. Ker je Interbrandova metodologija globalno najbolj poznana, smo se osredotočili na analizo Interbrandove lestvice v zadnjih desetih letih.In ...
Potočnik, Tea
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Developing multiagent systems: the Gaia Methodology
Systems composed of interacting autonomous agents offer a promising software engineering approach for developing applications in complex domains. However, this multiagent system paradigm introduces a number of new abstractions and design/development ...
N. Jennings +8 more
core +1 more source
Methodology in a pluralist environment [PDF]
The future role for methodology will be conditioned both by the way in which its content has developed in the direction of pluralism, and by the growth and specialisation of the field. The paper suggests that, for methodology to steer a successful course
Dow, Sheila, Sheila Dow
core +1 more source
Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms. [PDF]
Huang Y, Yang S, Zhu Q.
europepmc +1 more source
Availability, Prices and Affordability of Antibiotics Stocked by Informal Providers in Rural India: A Cross-Sectional Survey. [PDF]
Gautham M, Miller R, Rego S, Goodman C.
europepmc +1 more source
Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience. [PDF]
Rúa-Hidalgo I +3 more
europepmc +1 more source
[[abstract]]摘 要 一直以來,「品牌」便是大部分的企業致力追求的目標,尤其在知識經濟的時代,許多的大型企業亦普遍的自我或被評估其本身的品牌價值。強勢的品牌具有主導與影響消費者制定其決策過程的能力,品牌扮演著驅動與創造企業到達獲利頂端的重要角色。是以品牌價值是存在的,由於近來台灣大力推動國營企業「正名化」運動,方突顯出國營企業過去幾十年來所經營品牌價值之重要性。 本研究以台灣國營事業營業額排名第一與財星五百大企業(Fortune Global 500)之中油公司為研究標的 ...
鄭吉宏, Cheng Chi-Hung
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Comprehensive characterization of protective face coverings made from household fabrics. [PDF]
Guha S +6 more
europepmc +1 more source
Can the Sci-Tech Innovation Increase the China's Green Brands Value?-Evidence from Threshold Effect and Spatial Dubin Model. [PDF]
Zhang X, Xiao Y, Wang L.
europepmc +1 more source
Valuation of brands and intellectual capital [PDF]
In this paper we review several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting. In particular, we analyze in depth the
Fernández, Pablo
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