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Journal of Business Economics and Management, 2004 Brand valuation technique is a core problem in a company value creation process. It has been done a lot of researches on the issue since brand valuation hit the headlines in 1988. The main task in brand valuation is to distinguish brand earnings from the
Romualdas Ginevičius +1 more
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Valuation of brands and intellectual capital [PDF]
SSRN Electronic Journal, 2001 In this paper we review several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting. In particular, we analyze in depth the
Fernández, Pablo
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Brand's financial valuation [PDF]
Ekonomski Pogledi, 2015 For many companies the most of their value consists of the increase of their brands value. Precisely because of the fact that brands' value determine the value of the company significantly, its management should constantly monitor the capitalization of ...
Romić Lidija, Milenković Ivan
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Important factors for brand valuation [PDF]
Brazilian Journal of BiologyThe present article examines important factors in brand valuation, with a focus on agricultural products in Iran. This article emphasizes the importance of differentiation and branding as tools for gaining a competitive advantage and discusses the role ...
E. Amini +2 more
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Interdisciplinary Management Research, 2008 Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company’s value is not made
Ladislav Antic +2 more
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Analysis of brand valuation based on a combination of valuation models [PDF]
Anali Ekonomskog fakulteta u Subotici, 2019 Branding of companies and products are comparative advantages that can provide growth and development of the company. Estimating the brand in companies is necessary for the purpose of analyzing and determining whether planned investments in the brand ...
Terzić Svetlana, Đalić Irena
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A Review of Brand Valuation Method
Journal of Service Science and Management, 2015 The method of brand value evaluation has become an important topic as the concern of practical and theoretical circles since the 1980s. This paper analyses dimensions of brand value and sorts out the related research achievements of brand value evaluation method from asset perspective, customer perspective and a comprehensive perspective.
exaly +3 more sources
Branding approach and valuation models [PDF]
Marketing (Beograd. 1991), 2006 Much of the skill of marketing and branding nowadays is concerned with building equity for products whose characteristics, pricing, distribution and availability are really quite close to each other. Brands allow the consumer to shop with confidence. The
Mamula Tatjana
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SAGE Open, 2023 This study is designed with the data of Interbrand for ranking top 100 global brands. In this study, the linkage between brand values and financial performance was estimated using different performance measures that include both stock market and ...
Rajesh Kumar Bhaskaran +2 more
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The forecasting power of the brand: contribution to the increase in the value of the company’s intangible assets [PDF]
E3S Web of Conferences, 2021 The article is devoted to the study of the cost characteristics of brand power, determining and forecasting the revenue of companies generated by brand power.
Sevostyanova Olesya, Petuhova Svetlana
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