Results 31 to 40 of about 700,686 (185)

Data on the correlations among brand value, market capitalization, and consolidated overseas sales ratios of Japanese companies

Data in Brief, 2019
This data article features a figure and tables that show the correlations among brand value by Brand Valuation (Interbrand Japan, Inc. Tokyo, Japan), market capitalization, and the consolidated overseas sales ratios of Japanese companies.
Hiroshi Matsumura, Tomohisa Ueda, Yoshimasa Sagane   +2 more
doaj   +1 more source

The effect of brand value on corporate revenue and corporate value

تحقیقات بازار یابی نوین, 2014
One of the major challenges for managers is the effect of brand on sales and stocks of their organization. Valuation of the brand of product and service and the link between investment in the brand and financial return has been topics of the interest in ...
Abdollah Khani, Khadijeh Ebrahimi
doaj  

Beyond price and cost: a consumer-driven valuation framework for agricultural brands

Frontiers in Sustainable Food Systems
IntroductionTraditional brand valuation models such as the Interbrand model fail to fully incorporate consumer perception and socio-ecological attributes when evaluating agricultural food brands.
Zeyu Wang, Yuguizi Wang, Longmei Sun, Chen Wang   +3 more
doaj   +1 more source

Brand valuation and marketing assets assessment: Theoretical background vs. Contemporary managerial issues [PDF]

Strategic Management, 2016
This scientific paper aims to elaborate the nature of relationship between marketing assets and marketing equity, especially brand equity, and the materialization of their effects as one of greatest managerial challenges in a process of marketing ...
Mojsovska-Salamovska Snežana, Todorovska Marinela   +1 more
doaj  

Valuation of Brands and Intellectual Capital [PDF]

, 2001
La versión española de este artículo se puede encontrar en: <a href="http://ssrn.com/abstract=975471">http://ssrn.com/abstract=975471</a>.<br><br>I revise several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young &amp; Rubicam and ...
openaire   +1 more source

Measuring brand image: Shopping centre case studies [PDF]

, 2002
'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D, Dennis, C, Murphy, J, Cockett, T, Patel, T   +4 more
core   +1 more source

Other title: Agricultural Use Values

, 2000
Caption title.; "January 4, 2000.
Kansas. Division of Property Valuation. Agricultural Use Section.
core   +1 more source

By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends

Economics and Culture, 2017
Brand value building and managing is an interdisciplinary issue with serious impact on company's effective market performance. Knowing this, more and more companies try to extract the competitive advantage of a valuable brand.
Kliestikova Jana, Kovacova Maria
doaj   +1 more source

Analysis of the Factors Affecting Brand Value of Iranian Futsal Premier League Clubs [PDF]

Annals of Applied Sport Science, 2020
Background. If we measure brand value accurately and properly, it can become a good measure for evaluating the long-term effects of marketing. Objectives. The purpose of this study is to analyze the factors affecting the value of brands in Iranian Futsal
Amirmasoud Mohamadi Shamsabadi, Nima Majedi, Zahra Nobakht Ramezani   +2 more
doaj  

Kansas Department of Revenue. Kansas Property Valuation Department. KGI Online Library

, 1958
ISSUED BY: Kansas Property Valuation Department, 1958-1972 Kansas Department of Revenue, Division of Property Valuation, 1973-A collection of appraisal/assessment guides issued by the Kansas Division of Property Valuation.1958 KANSAS ASSESSMENT MANUAL ...
Kansas Division of Property Valuation
core   +1 more source