Results 51 to 60 of about 700,686 (185)
Evaluating brand valuation methods. [PDF]
, 2014 This graduation paper researches the evaluating brand valuation methods. The aim of this graduation paper is to analyse on theoretical level and summarize brand valuation models, to formulate an integrated brand valuation evaluatind model and empirically
Simaitienė, Gintarė,
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The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation
Valuation Studies, 2015 In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods.
Henrik Merkelsen +1 more
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Quantitative valuation of platform technology based intangibles companies [PDF]
In the course of raising external equity, e.g. from venture capitalists, a quantitative valuation is usually required for entrepreneurial ventures. This paper examines the challenges of quantitatively valuing platform technology based entrepreneurial ...
Schraml, Stephanie +2 more
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Financial assessment of brand extensions
, 2007 The possibility to assess brand strategies based on their financial consequences is attractive to managers and researchers alike. This conceptual article discusses financial assessment of brand extension proposals within companies.
Sjödin, Henrik,
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World`s Most Valuable Brand Resonation With Categories of Different Customer Needs [PDF]
CSIE Working Papers Series, 2017 One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs.
Kaspars VIKSNE +2 more
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Flamenco Performer’s Perceived Value: Development of a Measurement Index
Scientific Annals of Economics and Business, 2019 This paper aims to explain the main elements influencing the perceived value of the flamenco performer. In the framework of cultural economics, it presents a methodology based on two stages: interviews to experts, to identify the different aspects which ...
Jesús Heredia-Carroza
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Valuation Growth Analysis November 2003
, 2004 Cover title.; "05/13/2004."; Report covers growth analysis from November 2002 to November ...
Kansas. Division of Property Valuation. Abstract Section.
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Brand Value Attributable to Affiliation (BVAA) – a Method for Measurement in a Consortium Context
European Journal of Tourism Research, 2019 Hotel affiliation is a debated issue in the hospitality industry. The question is primarily if it adds any financial advantages, and secondly to what extent an intangible asset value is created.
Mats Carlbäck
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, 2002 46-49This article aims to provide an outline of some of the issues arising in connection with brand valuation in the changing economic scenario.
Lall, Amar Raj, Khurana, Vinod
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I caratteri etici dei brand storici
, 2009 Discussione con Mirko Nesurini sul libro "Re-Brand" Hoepli, Milano ...
MERCURIO, RICCARDO
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