Results 51 to 60 of about 101,044 (303)

By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends

Economics and Culture, 2017
Brand value building and managing is an interdisciplinary issue with serious impact on company's effective market performance. Knowing this, more and more companies try to extract the competitive advantage of a valuable brand.
Kliestikova Jana, Kovacova Maria
doaj   +1 more source

Willingness to Pay for Brand Reputation: Lessons from the Volkswagen Diesel Emissions Scandal [PDF]

, 2020
In this study, we use the announcement of the Volkswagen emissions scandalon September 18, 2015, as an exogenous shock to measure consumers’ willing-ness to pay (WTP) for brand reputation. Only Volkswagen diesel cars producedin2009-2015were announced as
Che, X., Katayama, H., Lee, P.
core  

NRASQ61R Expression in Lymphatic Endothelial Cells Causes Enlarged Vessels, Hemorrhagic Chylous Effusions, and High Mortality in a Mouse Model of Kaposiform Lymphangiomatosis

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Kaposiform lymphangiomatosis (KLA) is an aggressive complex lymphatic anomaly. Patients exhibit malformed lymphatic vessels and often develop hemorrhagic effusions and elevated angiopoietin‐2 (Ang‐2) levels. A somatic NRAS p.Q61R (NRASQ61R) mutation has been associated with KLA.
C. Griffin McDaniel, Patricia Pastura, Joshua P. Scallan, Timothy D. Le Cras   +3 more
wiley   +1 more source

Digital CSR impact on Chinese auto brands: Mediating and moderating customer satisfaction and engagement

Acta Psychologica
Nowadays, Digital Corporate Social Responsibility (DCSR) affects a firm's performance by shaping much more than how people intend to buy the product or how loyal they are to the brand.
Manzar Rehman, Tong Zelin, Cun Wang, PuSheng Zhang, Talib Hussain, Muhammad Abdullah Khan, Farooq Ahmad Bajwa   +6 more
doaj   +1 more source

Reciprocally Exclusive Contracts and Endogenous Quality [PDF]

, 2013
Our paper investigates exclusive dealing and purchasing in successive duopolies. First we show that using a limited set of feasible contracts, exclusive dealing and purchasing is going to be preferred, regardless of the level of product differentiation.
Bakó, Barna
core  

Can China overcome the difficulties of establishing successful global brands? [PDF]

, 2011
It is clear to most observers that China is taking an increasing role in world trade not only through political interventions but as a result of its strategy regarding acquisitions.
Aaker, Ahmed, Alden, Ambler, Ambler, Aspara, Botten, Buckley, Clark, Doyle, Farquhar, Floyd, Gittings, Hamin, Han, Herremans, Hong, Johansson, Kamakura, Kapferer, Keller, Khachaturian, Khalid, Knight, Lehmann, Marshall, Milman, Morris, Reierson, Schaefer, Schooler, Sharma, Shocker, Simon, South China Morning Post, Thakor, Wall   +36 more
core   +1 more source

Prevalence and Trajectory of Household Material Hardship Among Children With Advanced Cancer

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background/Objectives Families of children with advanced cancer living in poverty experience inferior outcomes including poor parent mental health and worse child quality of life. Household material hardship (HMH: food, housing, transportation, and/or utility insecurity) is a modifiable poverty exposure—and potential intervention target—that ...
Sarah Wright, Morgan A. Paul, Selena Murcia Mendez, Emily Jones, Lucille Lokko, Chelsea Heneghan, Nicholas Purol, Morgan Arnold, Rahela Aziz‐Bose, Colleen A. Kelly, Sandi L. Pruitt, Joanne Wolfe, Kira Bona, Puja J. Umaretiya   +13 more
wiley   +1 more source

Maximizing Intellectual Property and Intangible Assets: Case Studies in Intangible Asset Finance [PDF]

, 2009
As innovative companies struggle to raise funds, intellectual property and intangible assets are providing alternative ways of financing innovation. But greater awareness of them as an asset class is needed.
Ian Ellis
core  

Financial Burden Associated With Hospitalisation Among Families of Childhood Brain Tumours in Australia

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Families of children with cancer experience significant financial strain, even with universal healthcare. Indirect costs, such as productivity losses and non‐medical expenses, are rarely included in economic evaluations, and little is known about how effectively financial aid programmes alleviate this burden. Childhood brain tumours
Megumi Lim, Natalie Bradford, David Brain, Sameera Senanayake, Sanjeewa Kularatna, Kate Young, Christine Cashion, Tim Hassall, Susanna Cramb   +8 more
wiley   +1 more source

Formation of the company’s brand capital on the basis of different value assessment approaches

Путеводитель предпринимателя, 2020
The article deals with the formation of brand capital, the analysis of individual methods of valuation used in the practice of Young & Rubicam, Interbrand, Millward Brown.
E. A. Sinelnikova, N. I. Markina
doaj