Results 71 to 80 of about 700,686 (185)

Theoretical review of the brand loyalty: approaches and valuations

Management Letters/Cuadernos de Gestión, 2007
The concept of loyalty is not new in marketing; in fact, it has been one of the most investigated topics. Nevertheless it has not managed to unify criteria on its definition for being a complex phenomenon.
JOSÉ LUIS SAAVEDRA TORRES, OSCAR A. COLMENARES DELGADO   +1 more
doaj  

Selling When Brand Image Matters [PDF]

This paper studies profit-maximizing seller behavior when brand image affects consumer demand. We consider a seller facing a population of consumers with heterogeneous tastes regarding product quality and brand image.
Stefan Bühler, Daniel Halbheer
core  

Computational Modeling of the Coffee Consumer Experience and Its Impact on the Sustainability of the Regional Industry in Peru

Computation
This study addresses the significant social value of understanding consumer experiences in the coffee market, which is crucial for enhancing local economic sustainability and consumer satisfaction in the cities of Piura, Trujillo, and Chiclayo in Peru ...
Emma Verónica Ramos Farroñán, Marco Agustín Arbulu-Ballesteros, Nancy Mercedes Soto Deza, Sandra Elizabeth Pagador Flores, Karla Paola Agurto Ruiz   +4 more
doaj   +1 more source

Generating global brand equity through corporate social responsibility to key stakeholders [PDF]

In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Anna Torres, Tammo H. A. Bijmolt, Josep A. Tribó   +2 more
core  

Brand equity: A review and application of different brand valuation approaches in South Africa

, 2014
MBA thesisThe value of a brand can be difficult to measure since it is an intangible asset and it is only since the early 1980s that brand valuation has gained importance in terms of inclusion in business valuation (Kapferer, 1997).
Reyneke, Johan
core  

A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]

This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Paulo Lencastre, Ana Côrte-Real
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Hold up an umbrella on rainy days: the insurance-like effects of brand equity and corporate social responsibility during Chinese product-harm crises

Humanities & Social Sciences Communications
This study evaluates the insurance-like effects of brand equity and corporate social responsibility (CSR) on the financial value of firms affected by Chinese product-harm crises. It also explores how socio-cognition influences insurance mechanisms within
Yaopan Yang, Songsong Li, Daquan Gao, Jin Wang   +3 more
doaj   +1 more source

Brand valuation

, 2013
Praca podejmuje problematykę możliwości łatwego i sprawnego przeprowadzenia procesu określenia wartości marki. Prezentuje teoretyczne aspekty związane z kapitałem intelektualnym i marką, która stanowi element kapitału intelektualnego.
Ramza, Krystyna
core  

Mehi River Lagoon in Mary Brand Park, Moree [picture] /

, 1994
Also available in an electronic version via the Internet at: http://nla.gov.au/nla.pic-an11306721 ...
Brand, Fiona MacDonald.
core  

Methodology of valuation of cities brands

Ekonomska istraživanja, 2010
Sve veći broj članaka i literature u Hrvatskoj i svijetu bavi se pitanjem primjene marketinga i koncepta brenda na gradove i zemlje ili mjesta u širem smislu (grad koji je urbanizirano, organizirano i funkcionalno oblikovano mjesto sa svim pripadajućim sadržajima i funkcijama).
Franjić, Zoran, Paliaga, Marko
openaire   +1 more source