Results 81 to 90 of about 700,686 (185)

Are Are Brand Value Reports Compatible with Financial Reports?

open access: yes, 2020
The purpose of this paper is to uncover whether brand value reports published by brand valuation organizations are compatible with the financial reports and whether brand value contributes to profitability and financial performance For this purpose ...
Murat Akyildiz
core  

The brand equity: evidence on marketing investment [PDF]

open access: yes
The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand.
Davcik, Nebojsa
core  

Pharmaceutical Pricing and R&D as a Global Public Good. [PDF]

open access: yesHealth Econ
Frech HE   +3 more
europepmc   +1 more source

A Piece of the Neuroeconomic Puzzle: Effort-Based Decision-Making and Physical Activity-A Systematic Review. [PDF]

open access: yesBehav Sci (Basel)
Vitošević J   +8 more
europepmc   +1 more source

Brand name valuation

open access: yes, 2009
Práce pojednává o ocenění ochranné známky společnosti ProLesk s.r.o. V teoretické části je rozebráno marketingové a právní pojetí ochranné známky a ukázány různé metody ocenění. Marketingový přístup je založen na vztahu zákazník - produkt.
Menšíková, Tereza
core  

Saskatoon, Saskatchewan's safe consumption site provides a sizeable social and economic return on investment. [PDF]

open access: yesFront Public Health
Williamson L   +7 more
europepmc   +1 more source

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