Results 61 to 70 of about 3,789 (286)

Trade company brand power as a post-integrations competitiveness factor [PDF]

open access: yesAnali Ekonomskog fakulteta u Subotici, 2014
A brand is an identification card offered by the company to other participants in the competitive arena to differentiate itself, a comprehensive commitment by the trade company; company face presented to consumers and to the world.
Pejanović Stanka
doaj  

Experience With Performing Rheocarna Therapy via the Single‐Needle Method for Treatment of Chronic Limb‐Threatening Ischemia

open access: yesTherapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Introduction This study investigated the safety and efficacy of single‐needle Rheocarna therapy for chronic limb‐threatening ischemia (CLTI) with wounds. Methods Six patients with CLTI involving ulcers unresponsive to revascularization underwent single‐needle Rheocarna treatment.
Yasutaka Yamauchi   +9 more
wiley   +1 more source

Flamenco Performer’s Perceived Value: Development of a Measurement Index

open access: yesScientific Annals of Economics and Business, 2019
This paper aims to explain the main elements influencing the perceived value of the flamenco performer. In the framework of cultural economics, it presents a methodology based on two stages: interviews to experts, to identify the different aspects which ...
Jesús Heredia-Carroza
doaj   +1 more source

Establishing an Apheresis Medicine Program in a Resource‐Constrained Setting: A 5‐Year Experience From Lagos, Nigeria

open access: yesTherapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Background Establishing a comprehensive apheresis medicine program in a resource‐constrained setting presents significant structural, financial, and logistical challenges. Despite the growing clinical importance of apheresis services globally, published experience from sub‐Saharan Africa remains sparse.
Folasade Adelekan‐Popoola   +4 more
wiley   +1 more source

Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl Advertising

open access: yesMarketing Management Journal, 2013
This study investigates the relationship between firm capabilities and the market valuation of Super Bowl advertisers. First, we track the stock market reactions to Super Bowl advertising. Event study results show that Super Bowl advertising from 2005 to
JIN-WOO KIM   +2 more
doaj   +1 more source

The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation

open access: yesValuation Studies, 2015
In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods.
Henrik Merkelsen   +1 more
doaj   +1 more source

Serum Myonectin Levels Are Positively Associated With Physical Function and Lower Frailty‐Related Limitation in Maintenance Hemodialysis Patients: A Cross‐Sectional Study

open access: yesTherapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Background Maintenance hemodialysis (MHD) patients frequently suffer from frailty, characterized by reduced physical function and poor prognosis. Myokines, such as myonectin, secreted by muscle, are emerging regulators of systemic health. This study investigated the relationship between serum myonectin, adipokines (adiponectin, omentin), and ...
Kenichi Kono   +7 more
wiley   +1 more source

Enteropathogenic E. coli shows delayed attachment and host response in human jejunum organoid‐derived monolayers compared to HeLa cells

open access: yesFEBS Letters, EarlyView.
Enteropathogenic E. coli (EPEC) infects the human intestinal epithelium, resulting in severe illness and diarrhoea. In this study, we compared the infection of cancer‐derived cell lines with human organoid‐derived models of the small intestine. We observed a delayed in attachment, inflammation and cell death on primary cells, indicating that host ...
Mastura Neyazi   +5 more
wiley   +1 more source

Brand Valuation

open access: yes, 2002
46-49This article aims to provide an outline of some of the issues arising in connection with brand valuation in the changing economic scenario.
Lall, Amar Raj, Khurana, Vinod
core  

Generating global brand equity through corporate social responsibility to key stakeholders [PDF]

open access: yes
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Anna Torres   +2 more
core   +4 more sources

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