Results 61 to 70 of about 700,686 (185)

The antecedents and consequences of brand commitment towards luxury brand buying behaviour: A study of mainland China [PDF]

, 2014
Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
core  

ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR

Acta Economica, 2019
Brands are significant category in the department of marketing and finance of the company. They also play the key role in the segment of consumer behavior when it comes to decision making during the purchase.
Svetlana Terzić, Irena Đalić
doaj   +1 more source

Impact of Brand Loyalty on Brand Extension [PDF]

, 2012
The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra, Abrar , Ahmad, Dr. Kashif-Ur, Rehman, Syed Qasim Haroon , Naqvi   +3 more
core   +1 more source

Estimating the fundamental value of sports clubs and stadia: Application to Panathinaikos FC and Leoforos

Review of Economic Analysis
We propose a fundamental valuation model for sports clubs and stadia using discounted (adjusted) revenues. We argue that a sports club is a “quasi firm” that aims to balance budgets, achieve an efficient allocation of financial resources, and maximize ...
Georgios Bertsatos, Gerassimos Sapountzoglou   +1 more
doaj   +1 more source

Development of a System of Government Standards for Business Reputation Assessment

Экономика и управление, 2019
This study examines the current state of the system of government standards for the assessment of business reputation of business entities. Aim. This study indicates the importance of business reputation assessment for organizations in terms of enhancing
Vladimir V. Okrepilov, Arina Yu. Yanchenko, Irina G. Okrepilova   +2 more
doaj  

Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies

ECONOMICS
The article explores the conceptual foundations of building an effective brand. The BAV model is considered as a modern practical approach to brand valuation, its four key components are described.
Sak Tetiana, Lialiuk Alla, Mylko Inna, Savchuk Yaroslava   +3 more
doaj   +1 more source

YÖNETSEL VE FİNASAL AÇIDAN MARKA DEĞERİ DENİZLİ TEKSTİL SEKTÖRÜ’NDE BİR UYGULAMA

Sosyal Ekonomik Araştırmalar Dergisi, 2009
Markanın, firmaya ne kadar bir değer kazandırdığı firma yönetimi açısından önemli bir sorun olmaktadır. Bu noktada markanın yaratmış olduğu değerin bilinmesi, firmanın marka yönetimi konusundaki stratejisinin belirlenmesi açısından oldukça önemlidir ...
Osman Barlas Bursalı, Abdullah Karaman
doaj   +4 more sources

Brand value in horizontal alliances : the case of twin-cars. [PDF]

Rival firms often cooperate horizontally in order to share risks and achieve scale advantages in production or in their research and development projects.
Esteban Bravo, Mercedes, Lado, Nora
core  

THE ROLE OF GOODWILL IN THE FINANCIAL EVALUATION PROCESS OF COMPANIES [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
t Valuing a company is a complex process, designed to determine its real economic value. In the current context, marked by heightened global competitiveness, rapid technological innovations and the increasing importance of intangible assets ...
CĂRUNTU GENU ALEXANDRU
doaj  

Brand name valuation

, 2008
This graduation theses is about brand name valuation of ProLesk company. In the theoretical part is shown marketing and law conception of brand name and different methods of valuation. Marketing conception is based on the relationship product - consumer.
Menšíková, Tereza
core