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Interdisciplinary Management Research, 2008 Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company?s value is not made up of its tangibles alone.
Tatjana Antic +2 more
core +4 more sources
Valuation of Brands and Intellectual Capital [PDF]
SSRN Electronic Journal, 2001 La version espanola de este articulo se puede encontrar en: http://ssrn.com/abstract=975471. I revise several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting.
Fernández, Pablo
openaire +2 more sources
Henley Manager Update, 2005 The financial success of many businesses is said to lie in the value of their brands. But how can managers put a financial value on their brands and those of other businesses? In this Manager Update, Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.
Kan, Jeannice Huixian. +2 more
core +3 more sources
Concept of brand valuation: Does it really add value? [PDF]
Marketing (Beograd. 1991), 2006 The focus of our paper will be to discuss the most important features that the concept of brand valuation faces, to make comparison of current methodologies of brand valuation, and to create conclusions/lessons how brand valuation challenges modern brand
Bazley Candice, Perović Nikola
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Conceptual bases of the brand valuation by cost method
Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki, 2015 The necessity of valuing intangible assets in accordance with international trends is substantiated. The brand is seen as more important component of intangible assets, as an effective management tool company.
G.Y. Studinska
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Measuring the financial value of brand as an intangible asset of an enterprise [PDF]
Marketing (Beograd. 1991), 2015 The purpose of this paper is to explore the essence of the concept of brand value and valuation of brand as an important intellectual (intangible) asset of the enterprise, as well as to identify the key elements that affect the financial value of the ...
Popović Ana +2 more
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Brand and Firm Value: Evidence from Arab Emerging Markets
Economies, 2021 This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share ...
Musaab Mousa +2 more
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Technological and Economic Development of Economy, 2021 Brands are the most precious intangible companies’ assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world’s
Ángeles Alcaide +2 more
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Options theory and options thinking in valuing returns on brand investments and brand extensions [PDF]
, 2002 Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for brand extension are included in the evaluation.
Ryals, Lynette, Dias, S
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What is your corporate brand worth? A guide to brand valuation approaches
South African Journal of Business Management, 2014 Brand league tables are becoming very popular as a reflection of the performance of an organisation. Stakeholders also view the ranking of brands as an important yardstick when forming a brand image. This article reviews the available approaches to brand
J. Reyneke, R. Abratt, G. Bick
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