Results 11 to 20 of about 700,686 (185)
Henley Manager Update, 2005 The financial success of many businesses is said to lie in the value of their brands. But how can managers put a financial value on their brands and those of other businesses? In this Manager Update, Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.
Kan, Jeannice Huixian. +2 more
openaire +2 more sources
Concept of brand valuation: Does it really add value? [PDF]
Marketing (Beograd. 1991), 2006 The focus of our paper will be to discuss the most important features that the concept of brand valuation faces, to make comparison of current methodologies of brand valuation, and to create conclusions/lessons how brand valuation challenges modern brand
Bazley Candice, Perović Nikola
doaj +1 more source
Brand and Firm Value: Evidence from Arab Emerging Markets
Economies, 2021 This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share ...
Musaab Mousa +2 more
doaj +1 more source
Technological and Economic Development of Economy, 2021 Brands are the most precious intangible companies’ assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world’s
Ángeles Alcaide +2 more
doaj +1 more source
Interdisciplinary Management Research, 2008 Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company?s value is not made up of its tangibles alone.
Tatjana Antic +2 more
+6 more sources
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Options theory and options thinking in valuing returns on brand investments and brand extensions [PDF]
, 2002 Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for brand extension are included in the evaluation.
Ryals, Lynette, Dias, S
core +1 more source
What is your corporate brand worth? A guide to brand valuation approaches
South African Journal of Business Management, 2014 Brand league tables are becoming very popular as a reflection of the performance of an organisation. Stakeholders also view the ranking of brands as an important yardstick when forming a brand image. This article reviews the available approaches to brand
J. Reyneke, R. Abratt, G. Bick
doaj +1 more source
The importance of brand value in the view of the company’s assets
Acta Academiae Beregsasiensis. Economics, 2023 Because of the economic and social changes in the past few decades, intangible assets, including the brand, play an increasingly decisive role in the economy, in the strategy formulation and in the business decisions of companies.
Kíra Martin, Nándor Szilágyi
doaj +1 more source
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
core +6 more sources