Results 11 to 20 of about 2,025 (255)
Measuring the financial value of brand as an intangible asset of an enterprise [PDF]
Marketing (Beograd. 1991), 2015 The purpose of this paper is to explore the essence of the concept of brand value and valuation of brand as an important intellectual (intangible) asset of the enterprise, as well as to identify the key elements that affect the financial value of the ...
Popović Ana +2 more
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Brand and Firm Value: Evidence from Arab Emerging Markets
Economies, 2021 This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share ...
Musaab Mousa +2 more
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Technological and Economic Development of Economy, 2021 Brands are the most precious intangible companies’ assets. Company managers need to know their brand value and the aspects determining it. As no transparent brands market exists, the main objective of this study was to model brand values that the world’s
Ángeles Alcaide +2 more
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Henley Manager Update, 2005 The financial success of many businesses is said to lie in the value of their brands. But how can managers put a financial value on their brands and those of other businesses? In this Manager Update, Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.
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What is your corporate brand worth? A guide to brand valuation approaches
South African Journal of Business Management, 2014 Brand league tables are becoming very popular as a reflection of the performance of an organisation. Stakeholders also view the ranking of brands as an important yardstick when forming a brand image. This article reviews the available approaches to brand
J. Reyneke, R. Abratt, G. Bick
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The importance of brand value in the view of the company’s assets
Acta Academiae Beregsasiensis. Economics, 2023 Because of the economic and social changes in the past few decades, intangible assets, including the brand, play an increasingly decisive role in the economy, in the strategy formulation and in the business decisions of companies.
Kíra Martin, Nándor Szilágyi
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Interdisciplinary Management Research, 2008 Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company?s value is not made up of its tangibles alone.
Tatjana Antic +2 more
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Concept of brand valuation: Does it really add value? [PDF]
Marketing (Beograd. 1991), 2006 The focus of our paper will be to discuss the most important features that the concept of brand valuation faces, to make comparison of current methodologies of brand valuation, and to create conclusions/lessons how brand valuation challenges modern brand
Bazley Candice, Perović Nikola
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The hedonic valuation of South African wine brands
South African Journal of Business Management, 2012 Working with a set of 35 South African wine brands identified in Priilaid and Van Rensburg (2010a), this study presents two brand valuation techniques that combine non-ordinal wine valuation models with conventional methods of valuation.
D. Priilaid, P. van Rensburg
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The Effect of Brand on Increasing Firms' Value
Tikrit Journal of Administrative and Economic Sciences, 2023 This study’s main goal is to assay how intangible assets, specifically the value of brands, affect firm value and the difference between book value (BV) and market value (MV). Excel as one of the software has been used to calculate ratios such as the B/M
Farhad Rafaat Ali Al-Kake
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