The hedonic valuation of South African wine brands
South African Journal of Business Management, 2012 Working with a set of 35 South African wine brands identified in Priilaid and Van Rensburg (2010a), this study presents two brand valuation techniques that combine non-ordinal wine valuation models with conventional methods of valuation.
D. Priilaid, P. van Rensburg
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The Effect of Brand on Increasing Firms' Value
Tikrit Journal of Administrative and Economic Sciences, 2023 This study’s main goal is to assay how intangible assets, specifically the value of brands, affect firm value and the difference between book value (BV) and market value (MV). Excel as one of the software has been used to calculate ratios such as the B/M
Farhad Rafaat Ali Al-Kake
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Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
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Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory.
Yue Zhang, Xiaojian Hu
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Modeling Brand Selection Evaluation in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Trademark is one of the most important intangible assets of the companies, which includes the brand name of the products and the brand name of the company.
Mostafa Esfandiari +2 more
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Construction RBI index – role of brand index - for brand valuation insurance company
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 In fact in recent years in Vietnam, general corporate valuation and pricing of insurance companies operating in particular for corporate restructuring more difficult, especially brand valuation issues.
Hồ Thủy Tiên
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Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space
Journal of Applied Marketing Theory, 2014 This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space.
Brian Parker
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Marketing assets: Relating brand equity and customer equity
Intangible Capital, 2016 Purpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent of customer equity.
Jaime Romero, María J. Yagüe
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Predicting future brand value: The role of machine learning monitoring [PDF]
Innovative MarketingData-driven strategies have become essential for brand valuation optimization in today’s rapidly evolving virtual economy, where organizations face increasing pressure to gain real-time, accurate insights to maintain a competitive edge.
Ahmad Al Adwan +2 more
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Is Your Brand Going Out of Fashion? A Quantitative, Causal Study Designed to Harness the Web for Early Indicators of Brand Value [PDF]
, 2012 Can Internet search query data be a relevant predictor of financial measures of brand value? Can Internet search query data enrich existing financial measures of brand valuation tools and provide more timely insights to brand managers?
Cole, Maureen S
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