Results 21 to 30 of about 2,025 (255)
Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory.
Yue Zhang, Xiaojian Hu
doaj +1 more source
Modeling Brand Selection Evaluation in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Trademark is one of the most important intangible assets of the companies, which includes the brand name of the products and the brand name of the company.
Mostafa Esfandiari +2 more
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Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
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Valuation of Brands and Intellectual Capital [PDF]
SSRN Electronic Journal, 2001 La version espanola de este articulo se puede encontrar en: http://ssrn.com/abstract=975471. I revise several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting.
openaire +1 more source
Construction RBI index – role of brand index - for brand valuation insurance company
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 In fact in recent years in Vietnam, general corporate valuation and pricing of insurance companies operating in particular for corporate restructuring more difficult, especially brand valuation issues.
Hồ Thủy Tiên
doaj
Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space
Journal of Applied Marketing Theory, 2014 This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space.
Brian Parker
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen +23 more
wiley +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Children with sickle cell disease (SCD) face multiple acute and chronic medical complications that may impact their quality of life as reported by patients themselves. Health‐related social needs (HRSNs), such as food and housing insecurity, are common in people with SCD, but the association between HRSNs and patient‐reported ...
Sarah J. Marks +5 more
wiley +1 more source
Marketing assets: Relating brand equity and customer equity
Intangible Capital, 2016 Purpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent of customer equity.
Jaime Romero, María J. Yagüe
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Combined oral contraceptive (COC) use in obese adult women dramatically increases the relative risk of developing a pulmonary embolism (PE). The risk of a PE in obese adolescent females taking contraceptives is currently unknown. The purpose of this investigation was to determine the effect of body mass index (BMI) and contraceptive
John Puetz, Joanne Salas
wiley +1 more source