Results 1 to 10 of about 1,192,902 (293)
Acta Economica, 2019 Brands are significant category in the department of marketing and finance of the company. They also play the key role in the segment of consumer behavior when it comes to decision making during the purchase.
Svetlana Terzić, Irena Đalić
doaj +3 more sources
‘Genuine Jersey’: Branding and Authenticity in a Small Island Culture [PDF]
Island Studies Journal, 2012 Jersey has attained a recognized international reputation especially in agriculture, tourism and finance. Over the past century, this small island has developed rapidly as a tourist destination and, since the 1960s, as a leading international finance ...
Henry Johnson
doaj +2 more sources
Complexity, 2021 In the era of the digital economy, social network as an important social capital has an important influence on individual consumption decision-making. This article uses the latest data from the China Household Finance Survey (CHFS) in 2017 to analyze the
Hui Liu +3 more
doaj +1 more source
Journal of Consumer Sciences, 2022 The competition of consumer finance companies is increasing. This condition is beneficial for consumers due to many choices from finance companies.
Rusmiyati, Sri Hartono
doaj +1 more source
Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending
Studies in Business and Economics, 2021 This study examines strategic firm-level advertising behavior around accounting-based brand scandal events. This analysis is guided by propositions presented in the brand scandal and marketing-finance literatures regarding firm response to brand scandal ...
Sharpe Stacey
doaj +1 more source
The portfolios with strong brand value: More returns? Lower risk?
Borsa Istanbul Review, 2020 This study focuses on the brand value-shareholder return relationship using the approach of Madden et al. (2006) based on Aaker (1991) and compares “Strong Brands Portfolio”, created through brand values in “Turkey's Most Valuable Brands” annual report ...
Semra Bank +2 more
doaj +1 more source
Uluslararası Ekonomi, İşletme ve Politika Dergisi, 2020 Bu çalışma Brand Finance firmasının 2019 yılında yayınladığı Türkiye’nin en değerli ve güçlü markaları raporunda yer alan işletmelerin insan kaynakları uygulamalarının belirlenmesi amacıyla hazırlanmıştır.
Mahmut Akın
doaj +1 more source
Analysis of Interbrand, BrandZ and BAV brand valuation methodologies [PDF]
Marketing (Beograd. 1991), 2011 Brand valuation is considered for one of the most significant challenges of not only theory and practice of contemporary marketing, but other disciplines, as well.
Krstić Bojan, Popović Ana
doaj +1 more source
Do competitiveness and corporate social responsibility affect brand image? A case study of Vietnamese financial leasing companies [PDF]
Problems and Perspectives in Management, 2022 Financial leasing companies in Vietnam have been established for more than 20 years. However, little is known about the determinant factors of the brand image of these companies.
Giang Ha Hai +4 more
doaj +1 more source
Determinasi Responsibilitas Tatakelola Keuangan Desa
Jurnal Akademi Akuntansi, 2023 This research intends to examine and analyze the competence of human resources, community involvement, supervision, and utilization of information technology that affect the Responsibilities of Village Financial Management in the Brand District of Karo ...
Kuras Purba +2 more
doaj +1 more source