Results 11 to 20 of about 1,192,902 (293)
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
core +7 more sources
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
An assessment of the influence of personal branding on financing entrepreneurial ventures [PDF]
Heliyon, 2019 This research explores the influence of an entrepreneur's personal brand in attracting capital, by examining the validity of the Entrepreneurial Brand Personality Equity (EBPE) model of Balakrishnan and Michael (2011). Its particular concern is whether investors provide funding to an entrepreneur's idea, or, to the entrepreneur behind the idea ...
Suzanna ElMassah +3 more
openaire +3 more sources
International Co-Branding and Firms Finance Performance
, 2022 Co-branding has become a widely used marketing strategy, yet little attention has been paid to its impact on a firm's stock value. Prior literature has shown that using a co-branding strategy properly helps firms leverage the brand value and equity. We discussed the theoretical foundations and main accomplishments of prior studies.
Fakhravar, Hengameh, Tahami, Hesamoddin
openaire +2 more sources
Revisiting nation branding: An infrastructure financing perspective in Zimbabwe
International Journal of Financial, Accounting, and Management, 2021 Abstract Purpose: This study aimed to reconfigure nation branding theories and concepts through infrastructure financing intervention. Research methodology: Data were collected using a QUAL to QUAN sequential mixed methods. Results: Qualitative research informed that the infrastructure that is required for nation branding to be road networks ...
Farai Chigora +2 more
openaire +1 more source
Measuring brand image: Shopping centre case studies [PDF]
, 2002 'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D +4 more
core +1 more source
Perception of z generation on halal brand personality in Indonesia
Journal of Halal Product and Research, 2023 The growth of various halal industry sectors around the world is increasing year by year. However, halal fashion as the third rank still has a fairly slow growth compared to the Islamic finance sector and halal food as the first and second-ranked halal ...
Nafa Indah Kumala, Dini Salmiyah Ali
doaj +1 more source
The Effect of Firm Growth on Brand Value: Evidence from Brand Finance Turkey-100
Asian Economic and Financial Review, 2019 A variety of groups are increasingly using brand value for different purposes; thus, a range of consultancy firms calculate, by different methods, and publish brand values annually. The effect of many variables on brand value has been examined previously, but few studies have explored the relationship between brand value and firm growth.
Gerekan, B., Pehlivan, A., Koçan, M.
openaire +2 more sources
Financing and Marketing Dynamics of Brand Loyalty and Consumer Satisfaction in Pakistan
Journal of Policy Research, 2023 This study investigates the pivotal proxies influencing Aaker's brand loyalty model, focusing on both a general fashion brand context and, more specifically, a Pakistani fashion brand, Nishat Linen. The study examines indicators such as brand image, customer satisfaction, brand differentiation/personality, salesperson personality, service and product ...
Mubashir Naeem +2 more
openaire +1 more source