Application of digital technology innovation in campus cultural and creative design——Take Jiangxi University of Finance and Economics as an example [PDF]
E3S Web of Conferences, 2021 With the rapid development of information technology and the continuous emergence of artificial intelligence, big data, cloud computing and other advanced technologies, design ushers in a new era of digital technology.
Pan Song, Qiang Wen, Xiangsen Zhang
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Factors influencing a building-material company brand
Journal of Transport and Supply Chain Management, 2011 A brand represents the essence of the value proposition an organisation extends to the market. It is crucial that brands are nurtured with the goal of trying to establish the brand in a top-of-mind awareness position among consumers.
Allin R. Dangers, Geoff A. Goldman
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THE STRATEGIC ROLE OF CORPORATE FINANCE IN SUSTAINABLE BUSINESS PRACTICES. A CONCEPTUAL FRAMEWORK [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2023 This article explores the pivotal role of corporate finance in shaping and implementing sustainable business practices within the contemporary corporate landscape.
SPULBAR LUCIAN FLORIN +1 more
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Interplay between subjective norm, emotions, and purchase intention towards foreign brands: Evidence from Vietnam [PDF]
Innovative Marketing, 2022 Understanding the mechanisms through which social groups impact consumers’ purchase decisions is of particular interest to scholars and practitioners. The purpose of this study is to contribute to the cognitive-affective model by examining the roles of ...
Gia Ninh Nguyen, Thi Thu Hong Ho
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The Impact of Business Innovations on Brand Value
Mednarodno Inovativno Poslovanje, 2018 This article deals with interaction between business innovations and brand value. Innovation and brand equity are two important dimensions that drive businesses today; innovation in particular is a primary determinant of brand equity.
Katarina Janošková +2 more
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Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) [PDF]
, 2023 Research Question Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet.
Ströbel, Tim +2 more
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Marketing Management Journal, 2010 For the last three decades numerous articles have discussed the need for marketing and finance dialogue. Surprisingly, a notable gap still can be found between normative suggestions for a finance-marketing interface and actual business practices.
REZA MONTAMENI +2 more
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The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
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The Role of Internal Communication in Cultivating Employee Brand Ambassadors in South African Service Organisations [PDF]
The Retail and Marketing ReviewThis qualitative study examines the pivotal role of internal communication in cultivating employee brand ambassadors within South African service organisations.
Dr H van Wyk
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Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021 Hedef kitlelerinin zihinlerinde tutunmaya çalışan markaların kullanabileceği araçlardan biri olarak kurumsal reklamların ürün ve hizmet satışını sağlamaktan ziyade, marka imajını ortaya koyup markanın faaliyet gösterdiği pazardaki duruşunu göstererek ...
Hediye Aydoğan
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