Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies. [PDF]
Watanuki S, Akama H.
europepmc +1 more source
The Path of College Students' Entrepreneurship Education Under Causal Attribution Theory From the Perspective of Entrepreneurial Psychology. [PDF]
Wang C, Liu Q, Li H, Liu Y.
europepmc +1 more source
Trend in Tyrosine Kinase Inhibitor Utilization, Price, and Out-of-Pocket Costs in Patients With Chronic Myelogenous Leukemia. [PDF]
Talon B +5 more
europepmc +1 more source
LAUREA MAGISTRALEI valori fondamentali dei marchi sono la parte più importante della cultura di un'azienda. Da quando Jim Collins ha pubblicato il famoso "Built to Last: Successful Habits of Visionary Companies", un gruppo di aziende apprende da aziende
LIU, YUNXING
core
PENGUKURAN EKUITAS MEREK FLEXI DI WILAYAH BOGOR MENGGUNAKAN MODEL CAMPURAN KEUANGAN-PERILAKU INTERBRAND [PDF]
Berdasarkan data dari website Bisnis.com (www.bisnis.com) tanggal 16 Januari 2006, saat ini Flexi masih memimpin dalam jumlah perolehan pelanggan, yaitu sudah mencapai 4,1 juta pelanggan.
I D G CANDRA N A
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An NMR-Based Similarity Metric for Higher Order Structure Quality Assessment Among U.S. Marketed Insulin Therapeutics. [PDF]
Wang D +6 more
europepmc +1 more source
Expenditure, Utilization, and Cost of Specialty Drugs for Multiple Sclerosis in the US Medicaid Population, 2008-2018. [PDF]
Elsisi Z, Hincapie AL, Guo JJ.
europepmc +1 more source
Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience. [PDF]
Rúa-Hidalgo I +3 more
europepmc +1 more source
On Intrabrand and Interbrand Competition: The Strategic Role of Fees and Royalties
We examine oligopolistic markets with both intrabrand and interbrand competition. We characterize equilibrium contracts involving a royalty (or wholesale price) and a fee when each upstream firm contracts with multiple downstream firms. Royalties control
Vettas, Nikolaos, Saggi, Kamal
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