Results 21 to 30 of about 917 (179)
How construal–regulatory mode fit increases social media sharing
Journal of Consumer Psychology, Volume 33, Issue 4, Page 668-687, October 2023., 2023 Abstract How can social media managers engage consumers to share posts with others? Extending regulatory mode theory, we demonstrate that high construal levels enable the integration of regulatory mode complementarity orientations, resulting in engagement and shares.
Thuy Pham +4 more
wiley +1 more source
DEVELOPMENT OF UKRAINIAN ENTERPRISES IN CRISIS ECONOMY IN BRAND MANAGEMENT SYSTEM
Green, Blue and Digital Economy Journal, 2021 The purpose of the article is to improve and deepen the theoretical aspects of brand value assessment methods, highlighting their advantages and disadvantages, combining existing techniques for more effective assessment of the enterprise, the practical ...
Hanna Maiboroda, Anastasiia Marchuk
doaj +1 more source
Journal of Agrarian Change, Volume 23, Issue 4, Page 811-843, October 2023., 2023 Abstract A global transition towards diets increasingly dominated by ultra‐processed foods (UPFs) has occurred in recent decades to the detriment of public health and the environment. This study aimed to examine long‐term trends in the structure and market dynamics of the global UPF manufacturing industry as part of broader efforts to understand the ...
Benjamin Wood +3 more
wiley +1 more source
Defending Home against Giants: Exclusive Dealing as a Survival Strategy for Local Firms*
The Journal of Industrial Economics, Volume 71, Issue 2, Page 441-463, June 2023., 2023 We consider exclusive contracts a survival strategy for a local incumbent manufacturer facing a multinational manufacturer's entry. Although both manufacturers prefer to trade with an efficient local distributor, trading with inefficient competitive distributors is acceptable only to the entrant, because of the entrant's efficiency.
Hiroshi Kitamura +2 more
wiley +1 more source
Intangible assets and business results of large companies
Intangible Capital, 2021 Purpose: To analyze the main types of intangible assets as sources of economic and social outcomes in large corporations. Design/methodology/approach: We create a sample of large corporations with data from two secondary databases: Fortune Most Admired ...
Tatiana Cuervo Carabel +2 more
doaj +1 more source
FORSYTH-TECHNOLOGIES AS A TOOL FOR PROGNOSTICATION OF COMPANY DEVELOPMENT [PDF]
Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku, 2021 The article investigated the use of forsite-technologies as a tool for prognostication of the company development on the example of the «Biosphere» corporation.
Valentyna M. Shevchenko +2 more
doaj +1 more source
Revista Geon, 2015 El artículo abarca la importancia de la aplicación de estrategias de programación neurolingüística en procesos empresariales de mercadeo, desde las políticas internas de las compañías, hasta la comunicación con el cliente y posicionamiento de marca.
Laura Giraldo Lemus +3 more
doaj +1 more source
BRAND EQUITY MANAGEMENT: INTERBRAND METHOD
НОВИ ЕКОНОМИСТ, 2020 Today, the brand is considered to be the most important element of the intangible assets of the company. Thus brand and value within a brand is one of the most important concepts in marketing. The brand equity is the term that represents the added value of products and services, and this value is reflected in everything that consumers think, feel and ...
openaire +2 more sources
AD Research, 2017 Actualmente es complicado encontrar una empresa que no tenga como parte de su estrategia la presencia web. El impacto de la gestión de la interacción entre los usuarios y la tecnología web (usabilidad) es de vital importancia y puede ser la base para ...
Iria Rodríguez +2 more
doaj +1 more source