Results 91 to 100 of about 3,745,740 (323)

Consumer reactions to self-expressive brand display [PDF]

Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands ...
Czellar, Sandor, Raska, David, Spangenberg, Eric R., Sprott, David E.   +3 more
core  

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Spanish Journal of Marketing - ESIC, 2018
Purpose On the basis of the social identity and congruity theories, the present research aims to propose that value congruity directly affects customer–brand identification (CBI), affective brand commitment and customer–brand engagement (CBE), which, in
R. Rather, Shehnaz Tehseen, S. H. Parrey
semanticscholar   +1 more source

Exercise Interventions in Children, Adolescents and Young Adults With Paediatric Bone Tumours—A Systematic Review

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Bone tumours present significant challenges for affected patients, as multimodal therapy often leads to prolonged physical limitations. This is particularly critical during childhood and adolescence, as it can negatively impact physiological development and psychosocial resilience.
Jennifer Queisser, Claire Laurie, Teresa Schmidt, Irene von Luettichau, Peter Bekkering, Sabine Kesting   +5 more
wiley   +1 more source

Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation [PDF]

Journal of Humanities and Applied Social Sciences
Purpose – This study introduces three variables related to brands that have the potential to enhance university students' advocacy intentions. The research explores how university brand identification, the perceived prestige of the university brand and ...
Abdelhamid K. Abdelmaaboud, Ana Isabel Polo Peña, Abeer A. Mahrous   +2 more
doaj   +1 more source

CHILDREN THOUGHTS about BRANDS [PDF]

The paper explores theoretically and empirically the brand concept among children. Group interviews were conducted to examine the children’s associations to this concept.
Ana Côrte-Real, Paulo Lencastre
core  

The customers’ brand identification with luxury hotels : a social identity perspective [PDF]

, 2019
This study explores the relationships between the consumer-brand identification (CBI) construct and the customers’ satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that
2019 Academy of Marketing Science (AMS) World Marketing Congress, Brennan, Mary, Camilleri, Mark Anthony, Harrison, Tina, Rather, Raouf Ahmad   +4 more
core  

A Comparative Study of Cerebral Oxygenation During Exercise in Hemodialysis and Peritoneal Dialysis Patients

Therapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Introduction Cognitive impairment and exercise intolerance are common in dialysis patients. Cerebral perfusion and oxygenation play a major role in both cognitive function and exercise execution; HD session per se aggravates cerebral ischemia in this population. This study aimed to compare cerebral oxygenation and perfusion at rest and in mild
Marieta P. Theodorakopoulou, Konstantina Dipla, Danai Faitatzidou, Fotini Iatridi, Areti Georgiou, Artemios Karagiannidis, Erasmia Sampani, Chrysostomos Dimitriadis, Aggelos Koutlas, Andreas Zafeiridis, Pantelis Sarafidis   +10 more
wiley   +1 more source

A comparison of RFID and visual ear tag retention in dairy cattle in Malaysia [PDF]

, 2016
Animal identification is a basic tool to identify animals for all activities including for farm management. Electronic ear tag using radio frequency identification (RFID) technology has been newly introduced in the dairy population. The objective of this
Amad Bugis, Salina, Ghazali, K., Hassan, Latiffah, Saharee, Abdul Aziz, Stevenson, M. A.   +4 more
core  

Revealing the structure of land plant photosystem II: the journey from negative‐stain EM to cryo‐EM

FEBS Letters, EarlyView.
Advances in cryo‐EM have revealed the detailed structure of Photosystem II, a key protein complex driving photosynthesis. This review traces the journey from early low‐resolution images to high‐resolution models, highlighting how these discoveries deepen our understanding of light harvesting and energy conversion in plants.
Roman Kouřil
wiley   +1 more source

Brand and branding identification in professional activity of architect

ScienceRise, 2017
The article classifies the definitions of brand and lists its structural components. Branding in architecture is considered in three aspects: in the field of commercial real estate, architect – brand, and city branding. Branding in the field of commercial real estate requires the most attentive attitude to the brand on the part of the architect.
openaire   +3 more sources