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THE RELATIONSHIP BETWEEN BRAND IDENTIFICATION, BRAND TRUST, BRAND COMMITMENT AND BRAND LOYALTY: EVIDENCE FROM SUPERMARKET STORE FOOD BRANDS

2018
This study aims at examining the relationship between brand identification, brandtrust, brand commitment and brand loyalty among supermarket store brands. Thestudy is located within a quantitative research paradigm, using a cross-sectionsurvey design through a convenience sampling method. The target populationcomprised male and female students from one
DHURUP, Manilall   +2 more
openaire   +1 more source

HOW BRAND COMMUNITY IDENTIFICATION AFFECTS BRAND LOYALTY?

Global Research Review in Business and Economics
Widagdo Respati   +2 more
openaire   +1 more source

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