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Antecedents of consumer-brand identification in terms of belonging brands
, 2021N. Büyükdağ, O. Ki̇tapci
semanticscholar +1 more source
Multimodal AI model for zero-shot vehicle brand identification
Multimedia tools and applicationsC. Kerdvibulvech
semanticscholar +1 more source
2018
This study aims at examining the relationship between brand identification, brandtrust, brand commitment and brand loyalty among supermarket store brands. Thestudy is located within a quantitative research paradigm, using a cross-sectionsurvey design through a convenience sampling method. The target populationcomprised male and female students from one
DHURUP, Manilall +2 more
openaire +1 more source
This study aims at examining the relationship between brand identification, brandtrust, brand commitment and brand loyalty among supermarket store brands. Thestudy is located within a quantitative research paradigm, using a cross-sectionsurvey design through a convenience sampling method. The target populationcomprised male and female students from one
DHURUP, Manilall +2 more
openaire +1 more source
HOW BRAND COMMUNITY IDENTIFICATION AFFECTS BRAND LOYALTY?
Global Research Review in Business and EconomicsWidagdo Respati +2 more
openaire +1 more source

