Results 281 to 290 of about 510,624 (303)

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang
exaly  

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Urška Tuškej, Klement Podnar
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Kevin Kam Fung So, Ceridwyn King, Simon Hudson   +2 more
exaly  

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of Business Ethics, 2010
Hongwei He
exaly  

This brand is me : a measure of brand identification

2023
openaire   +1 more source

The structural relationships between airline brand identification, brand image, brand relationship quality and brand loyalty

Korean Journal of Hospitality & Tourism, 2021
openaire   +1 more source

How community interactions contribute to harmonious community relationships and customers’ identification in online brand community

International Journal of Information Management, 2016
Nuan Luo, Yu Wang, Mingli Zhang
exaly  

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Journal of Business Research, 2016
Chanaka Jayawardhena, Mohamed H Elsharnouby, Tamer H Elsharnouby   +2 more
exaly  

The influence of customer brand identification on hotel brand evaluation and loyalty development

International Journal of Hospitality Management, 2013
Kevin Kam Fung So, Ceridwyn King, Ying Wang   +2 more
exaly  

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

Journal of Retailing and Consumer Services, 2018
Mário Augusto, Pedro Torres
exaly