Results 271 to 280 of about 510,624 (303)
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Journal of Product & Brand Management
Purpose This paper aims to investigate whether consumers’ identification with a brand community makes them more likely to engage in compulsive buying behavior. Specifically, this research shows that consumers are more likely to experience obsessive passion for brands they identify with if they are also part of brand communities, which, in turn, makes ...
Putri Dini Azizi +3 more
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Purpose This paper aims to investigate whether consumers’ identification with a brand community makes them more likely to engage in compulsive buying behavior. Specifically, this research shows that consumers are more likely to experience obsessive passion for brands they identify with if they are also part of brand communities, which, in turn, makes ...
Putri Dini Azizi +3 more
openaire +1 more source
Antecedents of consumer-brand identification in terms of belonging brands
Journal of Retailing and Consumer Services, 2021Naci BÜyÜkdaĞ, Olgun Kitapci
exaly
2018
This study aims at examining the relationship between brand identification, brandtrust, brand commitment and brand loyalty among supermarket store brands. Thestudy is located within a quantitative research paradigm, using a cross-sectionsurvey design through a convenience sampling method. The target populationcomprised male and female students from one
DHURUP, Manilall +2 more
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This study aims at examining the relationship between brand identification, brandtrust, brand commitment and brand loyalty among supermarket store brands. Thestudy is located within a quantitative research paradigm, using a cross-sectionsurvey design through a convenience sampling method. The target populationcomprised male and female students from one
DHURUP, Manilall +2 more
openaire +1 more source
Building brand credibility: The role of involvement, identification, reputation and attachment
Journal of Retailing and Consumer Services, 2022Sebastian Molinillo +2 more
exaly
HOW BRAND COMMUNITY IDENTIFICATION AFFECTS BRAND LOYALTY?
Global Research Review in Business and EconomicsWidagdo Respati +2 more
openaire +1 more source
International Journal of Business Excellence, 2021
Smriti Pande, Kriti Priya Gupta
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Smriti Pande, Kriti Priya Gupta
openaire +1 more source