Results 271 to 279 of about 3,183,469 (279)

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Simon Hudson, Ceridwyn King, Kevin Kam Fung So   +2 more
exaly  

Building consumer–brand relationships through brand experience and brand identification

Journal of Strategic Marketing, 2020
Vikas Kumar, Arun Kumar Kaushik
exaly  

The influence of customer brand identification on hotel brand evaluation and loyalty development

International Journal of Hospitality Management, 2013
Ceridwyn King, Kevin Kam Fung So, Ying Wang   +2 more
exaly  

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Journal of Vacation Marketing, 2016
Ibrahim Alnawas
exaly  

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Journal of Business Research, 2016
Mohamed H Elsharnouby, Chanaka Jayawardhena, Tamer H Elsharnouby   +2 more
exaly  

Antecedents and the mediating effect of customer-restaurant brand identification

Journal of Hospitality Marketing and Management, 2020
Yuksel Ekinci
exaly  

Territory Branding Identification Resources

2022
Larisa A. Minasyan, Vladimir A. Borodai, Olga V. Dudkina, Ludmila N. Kazmina, Victor A. Bakhtin   +4 more
openaire   +1 more source

Investigating the Impact of Customer Brand Identification on Hospitality Brand Loyalty: A Social Identity Perspective

Journal of Hospitality Marketing and Management, 2018
Raouf Ahmad Rather
exaly  

Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

Journal of Retailing and Consumer Services, 2017
Herbert Woratschek, Bastian Popp
exaly