Results 251 to 257 of about 48,360 (257)

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Tourism Management, 2011
Nicola E Stokburger-Sauer
exaly  

The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception

Journal of Business Research, 2019
Geraldine Michel
exaly  

Symbolic drivers of consumer–brand identification and disidentification

Journal of Business Research, 2016
Jeremy S Wolter, J Joseph Cronin, Mark Bonn   +2 more
exaly  

The connection between the personality of a brand and the sense of identification with brand

International Journal of Research in Management, 2019
openaire   +1 more source

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European Journal of Marketing, 2016
Rico Piehler, Ceridwyn KING, Christoph Bürmann   +2 more
exaly  

Consumer-brand identification

openaire   +1 more source

HOW BRAND COMMUNITY IDENTIFICATION AFFECTS BRAND LOYALTY?

Global Research Review in Business and Economics
Widagdo Respati, Kurniawati Kurniawati, Yolanda Masnita   +2 more
openaire   +1 more source