Results 251 to 258 of about 48,467 (258)

Investigating the Impact of Customer Brand Identification on Hospitality Brand Loyalty: A Social Identity Perspective

Journal of Hospitality Marketing and Management, 2018
Raouf Rather
exaly  

The connection between the personality of a brand and the sense of identification with brand

International Journal of Research in Management, 2019
openaire   +1 more source

The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception

Journal of Business Research, 2019
Geraldine Michel
exaly  

“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret

Journal of Business Research, 2017
Adamantios Diamantopoulos, Vasileios Davvetas   +1 more
exaly  

HOW BRAND COMMUNITY IDENTIFICATION AFFECTS BRAND LOYALTY?

Global Research Review in Business and Economics
Widagdo Respati, Kurniawati Kurniawati, Yolanda Masnita   +2 more
openaire   +1 more source

Consumer-brand identification

openaire   +1 more source

Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification

Journal of Business Research
Elena Delgado Ballester, Estela Fernández Sabiote   +1 more
exaly  

BRAND IDENTIFICATION, SYSTEMS AND METHODS

2012
SHORT GREGORY T, ZATKIN GEOFFREY C
openaire   +1 more source