Results 241 to 250 of about 48,467 (258)

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang, Ching-Hsuan Yeh
exaly  

Building consumer–brand relationships through brand experience and brand identification

Journal of Strategic Marketing, 2020
Vikas Kumar, Arun Kumar Kaushik
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Ceridwyn KING, Kevin Kam Fung So, Fang Meng   +2 more
exaly  

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of Business Ethics, 2010
Hongwei He
exaly  

The influence of customer brand identification on hotel brand evaluation and loyalty development

International Journal of Hospitality Management, 2013
Ceridwyn KING, Kevin Kam Fung So, Ying Wang   +2 more
exaly  

Territory Branding Identification Resources

2022
Larisa A. Minasyan, Vladimir A. Borodai, Olga V. Dudkina, Ludmila N. Kazmina, Victor A. Bakhtin   +4 more
openaire   +1 more source

Brand identification in higher education: A conditional process analysis

Journal of Business Research, 2016
Nicole Koenig-Lewis, Adrian Palmer
exaly  

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Journal of Business Research, 2016
Mohamed H Elsharnouby, Chanaka Jayawardhena, Tamer Elsharnouby   +2 more
exaly  

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European Journal of Marketing, 2016
Rico Piehler, Lina Xiong, Christoph Bürmann   +2 more
exaly  

Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

Journal of Retailing and Consumer Services, 2017
Herbert Woratschek, Bastian Popp
exaly