Results 241 to 250 of about 3,183,469 (279)

Investigating antecedents and consequences of brand identification

Journal of Product & Brand Management, 2008
PurposeThis study aims to analyse the influences of prestige, satisfaction, and communication on brand identification and to show how brand identification influences word‐of‐mouth and brand repurchase.Design/methodology/approachA theoretical model is developed and tested with a sample of car owners in the UK of two global car brands.
Halliday, S, Kuenzel, S
core   +5 more sources

Some of the next articles are maybe not open access.

Related searches:

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Purpose – The purpose of this study is to examine how the nature of consumers' relationship with a brand influences brand evangelism, which represents an intense form of brand support behavior. Specifically, the study investigates the influence of two consumer-brand relational constructs, brand trust and brand ...
Vishag Badrinarayanan, Enrique Becerra
exaly   +2 more sources

Antecedents of consumer-brand identification in terms of belonging brands

Journal of Retailing and Consumer Services, 2021
Abstract This study aims to identify the antecedents that affect the brand belonging of consumers. Structural equation modelling method was used. The most critical variable that directly affects consumer-brand identification is brand-lifestyle congruence.
Olgun Kitapçı, Naci Buyukdag
exaly   +2 more sources

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Abstract Recent studies have highlighted the importance of social media brand communities to brand loyalty. This paper aims to stress the role of the brand in that relationship, suggesting a conceptual model in mass-market products in which consumers’ engagement in social media brand communities, brand identity, and consumer-brand identification are ...
Paulo Rita, Pedro S. Coelho, Zelia Raposo Santos   +2 more
exaly   +2 more sources

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Abstract The purpose of this paper is to investigate relationships between congruity of consumer and brand values, brand identification, brand commitment, and word of mouth. The results show that congruity of consumer and brand values tends to have positive influence on consumers' identification.
Ursa Golob, Klement Podnar, Urška Tuškej Lovšin   +2 more
exaly   +2 more sources

Drivers of consumer–brand identification

International Journal of Research in Marketing, 2012
Abstract The concept of consumer–brand identification (CBI) is central to our understanding of how, when, and why brands help consumers articulate their identities. This paper proposes and tests an integrative theoretical framework of the antecedents of CBI. Six drivers of CBI, a moderator, and two consequences are posited and tested with survey data
Sankar Sen, Nicola E Stokburger-Sauer, S Ratneshwar   +2 more
exaly   +3 more sources

The Influence of Brand Identification and Brand Trust on Brand Evangelism

International Journal of Business and Quality Research, 2023
This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application.
null Muhammad Fa'iq Muna, null Yuslinda Dwi Handini, null Wheny Khristianto   +2 more
openaire   +1 more source

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of Business Ethics, 2010
This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance.
Hongwei He
exaly   +2 more sources

This brand is me : a measure of brand identification [PDF]

, 2023
Much like the organisational identification literature, recent explanations of the consumer-brand relationship can be attributed to theories of social psychology. Brand identification describes the utility of brands in fulfilling consumers' self-definitional needs.
openaire   +1 more source