Results 241 to 250 of about 48,360 (257)

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Ching-Hsuan Yeh, Yi-Shun Wang
exaly  

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of Business Ethics, 2010
Hongwei He
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Kevin Kam Fung So, Ceridwyn KING, Fang Meng   +2 more
exaly  

The influence of customer brand identification on hotel brand evaluation and loyalty development

International Journal of Hospitality Management, 2013
Kevin Kam Fung So, Ceridwyn KING, Beverley A Sparks   +2 more
exaly  

Territory Branding Identification Resources

2022
Larisa A. Minasyan, Vladimir A. Borodai, Olga V. Dudkina, Ludmila N. Kazmina, Victor A. Bakhtin   +4 more
openaire   +1 more source

Building consumer–brand relationships through brand experience and brand identification

Journal of Strategic Marketing, 2020
Vikas Kumar, Arun Kumar Kaushik
exaly  

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Journal of Vacation Marketing, 2016
Ibrahim Alnawas
exaly  

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Journal of Business Research, 2016
Chanaka Jayawardhena, Mohamed H Elsharnouby, Tamer H Elsharnouby   +2 more
exaly  

Brand identification in higher education: A conditional process analysis

Journal of Business Research, 2016
Adrian Palmer, Nicole Koenig-Lewis
exaly  

Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

Journal of Retailing and Consumer Services, 2017
Bastian Popp, Herbert Woratschek
exaly