Results 271 to 280 of about 2,348,712 (321)
Some of the next articles are maybe not open access.
2011
Such processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities.
Alberto Marinelli, Geraldina Roberti
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Such processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities.
Alberto Marinelli, Geraldina Roberti
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The Fairchild Books Dictionary of Fashion, 2022
Wilayah Ekonomi, Pantai Timur
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Wilayah Ekonomi, Pantai Timur
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Brands and Identity: We Are Our Brands
2010Before examining the roles of brand in our forming an identity, let me say something about the nature of fashion, since brands are intimately connected to fashion and its various functions.
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Retail brands and the theft of identity
International Journal of Retail & Distribution Management, 1998The marketing of own brands is a feature of modern multiple retailing. Retailers can create brand image by advertising their own products or creating brand equity in their own stores and transferring such imagery to their physical products. The costs of branding to the retailer are approximately an order of magnitude lower than that to the ...
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Understanding Role of Fonts in Linking Brand Identity to Brand Perception
Corporate Reputation Review, 2021Vikas Singla, Nidhi Sharma
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2013
We must deconstruct, of course, but on condition that we also reconstruct. There is no lack of research that can help us to forge a better understanding of the notion of identity. This research is equally fertile when it is transferred to the world of brands, where it makes possible a stimulating redefinition of brand identity.
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We must deconstruct, of course, but on condition that we also reconstruct. There is no lack of research that can help us to forge a better understanding of the notion of identity. This research is equally fertile when it is transferred to the world of brands, where it makes possible a stimulating redefinition of brand identity.
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Drivers and inhibitors of national stakeholder engagement with place brand identity
European Journal of Marketing, 2019Purpose This paper aims to explore the factors that drive and inhibit national stakeholder organisations’ engagement with an established an umbrella place brand identity (PBI) in the context of country branding, during the PBI implementation stage ...
Riza Casidy, Jessica Helmi, K. Bridson
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Journal of Business Research, 2017
Abstract This commentary highlights the specific role of the political marketing agent, which, in the case of the “Yes Scotland” campaign triggered multiple dynamic opportunities to create dialogues between all stakeholders, thus enhancing reciprocal value co-creation.
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Abstract This commentary highlights the specific role of the political marketing agent, which, in the case of the “Yes Scotland” campaign triggered multiple dynamic opportunities to create dialogues between all stakeholders, thus enhancing reciprocal value co-creation.
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2019
This chapter focuses on the ways in which symbolic codes are manipulated and deployed in the iconography and text of clothing products. It focuses in particular on the use of codes that draw on alphanumeric combinations or on historical references. Such codes are seen not only on T-shirts and other clothing products but also on tattoos, license plates,
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This chapter focuses on the ways in which symbolic codes are manipulated and deployed in the iconography and text of clothing products. It focuses in particular on the use of codes that draw on alphanumeric combinations or on historical references. Such codes are seen not only on T-shirts and other clothing products but also on tattoos, license plates,
openaire +1 more source
Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits
2019The television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, and to differentiate them from other series in a highly competitive market.
Ricardo Maia Pestana +2 more
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