Results 91 to 100 of about 6,985,808 (379)
Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity
, 2021 The most important determinants of brand equity are brand image and brand loyalty. These both critical elements effect customers thought process and build up their perception of the brand.
Muhammad Habib Dada
semanticscholar +1 more source
, 2020 Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives.
Mohamad Trio Febriyantoro
semanticscholar +1 more source
FEBS Letters, EarlyView.B cells sense external mechanical forces and convert them into biochemical signals through mechanotransduction. Understanding how malignant B cells respond to physical stimuli represents a groundbreaking area of research. This review examines the key mechano‐related molecules and pathways in B lymphocytes, highlights the most relevant techniques to ...
Marta Sampietro +2 more
wiley +1 more source
Online Shopping Transformation: The Impact of Virtual Events on Brands
ProfetikTokopedia needs an effective communication strategy to establish a strong and positive brand image. One of their efforts towards this is to create a brand experience through the virtual event of the Tokopedia WIB TV Show.
Gianina Amanda Azahra +3 more
doaj +1 more source
FEBS Letters, EarlyView.Dimeric pyruvate formate‐lyase cleaves pyruvate using a radical‐based mechanism. G734 serves as a radical storage location, and the radical is transferred to the catalytic C419 residue. Mutation of the C418‐C419 pair causes loss of enzyme activity, but does not impede radical introduction onto G734. Therefore, cis‐ but not trans‐radical transfer occurs
Michelle Kammel +2 more
wiley +1 more source
Pengaruh Perceived Quality terhadap Kesetian Merek dan Citra Merek [PDF]
, 2011 The aims of this research is to explore interrelation of perceived quality toward brand loyalty and brand image in hotel industry. The research is based on recommendation of previous studies, the scale constructed to measure perceived quality, brand ...
Hermawan, A. (Asep), wisnu, W. (wisnu)
core +3 more sources
Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
, 2020 This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s ...
Shahid Bashir +4 more
semanticscholar +1 more source
FEBS Letters, EarlyView.To explore the impact of the overexpression of the multidrug‐transporter P‐glycoprotein (ABCB1) on membrane fluidity, we compared the transversal gradient of mobility and microviscosity in plasma membranes of drug‐sensitive Chinese hamster ovary cells (AuxB1) and their multidrug‐resistant derivatives (B30) using the fluorescent n‐(9‐anthroyloxy) fatty ...
Roger Busche +2 more
wiley +1 more source
Structural Model of Brand Ambidexterity Impact on Brand Commitment through Brand’s Performance, Image and Reputation [PDF]
فرایند مدیریت و توسعه, 2019 Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment ...
Amirreza Konjkav-Monfared +2 more
doaj
E-Jurnal Manajemen, 2018 ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh country of origin terhadap brand image, pengaruh country of origin terhadap keputusan pembelian, pengaruh brand image terhadap keputusan pembelian dan peran brand image memediasi ...
Gede Leo Satria Wijaya, Eka Sulistyawati
doaj +1 more source