Results 301 to 310 of about 654,949 (357)

The brand image management dealing with the consumer’s perceptions

, 2015
Audrey Hecquet
openalex   +1 more source

The Moderating Role of Gender: Collaboration of Brand Image, Service Quality, and Brand Trust in Increasing Student Loyalty Through Satisfaction

Yusri Abdillah, Nurul Qomariah, Ni Nyoman Putu Martini, Bobur Sobirov, Ni Nyoman Putu Martini, Universitas Muhammadiyah Jember, Indonesia, Bobur Sobirov   +6 more
openalex   +2 more sources

Digital marketing by big bubble tea brands in China in 2023: a content analysis. [PDF]

Public Health Nutr
Wang L, Liyanapathirana NN, Martino F, Wu JY, Ren M, Backholer K.   +5 more
europepmc   +1 more source

Pengaruh Brand Image, Harga, dan Online Customer Review Terhadap Keputusan Pembelian Produk Sunscreen Facetology Pengguna Lazada

Tasya Apriliani Hermawati, Siti Sarah
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Whose game is it anyway? Palworld and the new frontier of intellectual property in eSports. [PDF]

Front Sports Act Living
Vargas-Chaves I, Inoñán-Mujica Y, González-Herrera JM, Anacleto-Gómez JS.   +3 more
europepmc   +1 more source

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Fashion Brand Image Marketing: Brand Image and Brand Personality

Research Journal of Textile and Apparel, 2000
Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand image can provide better foundation for developing a more effective marketing program.
T.S. Lee, C.S. Leung, Z.M. Zhang
openaire   +1 more source

Brand Image and Brand Usage

Journal of Marketing Research, 1970
The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
M. Bird, C. Channon, A. S. C. Ehrenberg
openaire   +1 more source

Surveying the Relationship between Primary Brand Image with Brand Loyalty , Brand Image Fitness , Final Brand Image and Attitude toward Brand

Nigerian Chapter of Arabian Journal of Business and Management Review, 2015
The aim of this study is to examine the relationship between primary brand image and final brand image, brand image fitness, brand loyalty, attitude toward brand development. The population for this study consisted of Consumers of Tabarok and Delpazir Companies in Ahvaz City.
Akram Mazloomi, Sadraddin Sattari, Habib Ebrahimpour   +2 more
openaire   +1 more source

Brand Positioning Based on Brand Image–Country Image Fit

Marketing Science, 2019
This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno   +4 more
openaire   +2 more sources