Results 31 to 40 of about 6,985,808 (379)

Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand [PDF]

, 2015
This paper seeks to address the limited understanding of how to operationalise the external brand image of a political brand. More specifically, this research critically assesses the transfer potential of the six variables of brand image by Bosch, Venter,
Aaker D., Alston M., Ashcroft M. A., Ashcroft M. A., Baines P., Bale T., Boddy C. R., Bosch J., Bosch J., Bryman A., Budge I., C. Pich, Charles G, Coop W. F., Daymon C., de Chernatony L., Einstein M., Flick U., G. Armannsdottir, Gillham B., Gordon W., Gorman G.E., Helm T., Jones D., Kavanagh D., Kvale S., Malhotra N. K., McEnally M., Mengxia Z., Needham C., Nilson T. H., Petromilli M., Ramsey E., Robinson J., Schutt R. K., Stewart D. W., Van Gelder S., Warren C. A. B., Worcester R., Zikmund W. G.   +39 more
core   +1 more source

The impact of social media marketing on purchase intention: The mediating role of brand trust and image

International Journal of Data and Network Science, 2023
This research examines how social media marketing affects brand image, brand trust, and purchase intention in the context of beauty centers in Jordan. The study presents a model that outlines the influence of social media marketing strategies on customer
H. Salhab, A. Al-Amarneh, Sameer M. Aljabaly, Munif Zoubi, Mohammed Othman   +4 more
semanticscholar   +1 more source

When employer brand image aids employee satisfaction and engagement [PDF]

, 2017
Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary, Mete, Melisa, Whelan, Susan   +2 more
core   +2 more sources

Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

Journal of Theoretical and Applied Electronic Commerce Research, 2021
The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical ...
Mohd Shuaib Siddiqui, U. A. Siddiqui, Mohammed Arshad Khan, I. Alkandi, Anoop Saxena, Jaziba Haroon Siddiqui   +5 more
semanticscholar   +1 more source

Brand extensions’ influence on brand image : empirical study on Bodrex’sbrand

Indonesian Journal of Pharmacy, 2010
Bodrex’s manufacturer is attempting to use Bodrex brand success to enter flu and cough medicine category by releasing Bodrex Flu dan Batuk. The launching of Bodrex Flu dan Batuk will affect Bodrex’s brand image.
M. Rifqi Rokhman, Sampurno, Suci Paramitasari S.   +2 more
doaj   +1 more source

Vodafone: the relationship between brand image and online marketing strategies [PDF]

, 2018
The competition in global marketplaces is progressively increasing due to a large number of local players that form the telecom industry. For this reason, it is essential for companies to establish a strong brand image to maintain its position in the ...
Garcia Medina, Irene, Hasan Mahmud, Niaz
core   +2 more sources

The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals [PDF]

, 2014
This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing ...
Gayatri, G. (Gita), Hutabarat, P. (Penny)   +1 more
core   +3 more sources

PENGARUH CITRA MEREK DAN CITRA PENGECER TERHADAP RESPON MEREK DAN RESPON PENGECER MELALUI KEPUASAN MEREK DAN KEPUASAN PENGECER

Ekuitas: Jurnal Ekonomi dan Keuangan, 2018
This research tries to compare brand image electronic products and store image to brand responses and store responses through brand satisfaction and customer store- satisfaction. The dominating existence of brand image and store image where customers buy
Didit Darmawan, Pantja Djati
doaj   +1 more source

Brand Loyalty at Chain Hotel in Denpasar

E-Journal of Tourism, 2018
Purposes of this research are: (i) to find out the influence of brand image toward customer satisfaction (ii) to find out the influence of customer satisfaction toward brand loyalty (iii) to find out the influence of brand image toward brand loyalty and (
I Made Bayu Wisnawa
doaj   +1 more source

Building brands through experiential events: when entertainment meets education [PDF]

, 2018
Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela, Miniero, Giulia, Ricotta, F.   +2 more
core   +1 more source