Results 51 to 60 of about 6,985,808 (379)
PENGARUH SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan ShopeeFood di Kota Malang) [PDF]
, 2023 This study aims to determine the effect of sales promotion on purchasing decisions with brand image as an intervening variable. The location of the research was Malang City.
Rayes, Topan Akbar
core
, 2021 The study indicates the impact of Brand Image on Customer Loyalty with the Mediating Role of Customer satisfaction and Brand Awareness. A questionnaire is filled by the 300 respondents that are selected through non-probability to measure customer ...
Umair Abbas +4 more
semanticscholar +1 more source
The Spirit of Society Journal: International Journal of Society Development and EngagementUnderstanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono +3 more
doaj +1 more source
, 2020 Article history: Received: February 15, 2020 Received in revised format: March 16 2020 Accepted: March 16, 2020 Available online: March 16, 2020 This paper investigates the impact of social media marketing on brand image and brand trust toward the ...
L. Sanny +3 more
semanticscholar +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP BRAND LOYALTY
E-Jurnal Manajemen, 2019 Penelitian ini bertujuan untuk menjelaskan peran brand image memediasi pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang pengaruh antara variable kredibilitas celebrity ...
Putu Arina Indah Puspita Dewi +1 more
doaj +1 more source
Role of Anti-Brand Websites on Brand Image
, 2014 Since customers are facilitated through the internet and many-to-many communication, they can easily and conveniently share their opinions with others. Anti-brand websites operate as forums for high-level empowered electronic word-of-mouth exchanges. This study has investigated the role of anti-brand websites on brand image.
Farshid, Mana +3 more
openaire +4 more sources
Sepa, 2017 This study examines brand image and brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze brand image, the attributes of bio-organic fertilizer product brand "Pomi" and ...
Agustina Shinta +3 more
doaj +1 more source
On the essence of the brand of territory [PDF]
Экономика региона, 2011 This paper shows the relevance and necessity of the conscious processes of image, reputation and territory brand formation (countries, regions and municipalities). In the context of globalization and intensification of competition, interterritorial image,
Irina Svyatoslavovna Vazhenina
doaj +1 more source
Ekuitas: Jurnal Ekonomi dan Keuangan, 2022 Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital marketing dan custumer relationship marketing terhadap pembentukan brand image pada sebuah hotel di Bali, mengetahui dan menganalisis pengaruh brand image terhadap keputusan ...
Luh Komang Candra Dewi +3 more
doaj +1 more source
The Influence of Islamic Branding and Religiosity on Brand Image
AFEBI Islamic Finance and Economic Review, 2018 <p>The purpose of this study is to identify the magnitude of influence of Islamic branding and religiosity on brand image. Problem formulations in this research are whether there is an influence of Islamic branding and religiosity on brand image.
Anggie Lia Andini, Popy Rufaidah
openaire +4 more sources