Results 51 to 60 of about 586,578 (335)

IMAGE, BRAND AND THE SACRED (INDIA)

open access: yesInternational Journal of Research -GRANTHAALAYAH, 2015
In the age of global digital revolution the ways of seeing things, the concept of visuality, frequency of images, their interplay and the multiplicity of their meaning have tended to become the culture of the day. Proliferation of screen culture, plethora of print images and the abundance of commercial visuals all around have caused an unprecedented ...
openaire   +4 more sources

The Effect of Brand Extension Strategy on Brand Image to Customers [PDF]

open access: yesBritish Journal of Economics, Management & Trade, 2017
The purpose of the study is to investigate the effect of brand extension strategy upon brand image to LG customers. Home appliances and mobile phone are considered as original product and extended product respectively. The research model includes five variable; initial brand image, perceived fit, perceived quality, consumers' attitude and final brand ...
Seyed Mohammad Alavinasab   +2 more
openaire   +3 more sources

PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND IMAGE

open access: yesE-Jurnal Manajemen, 2018
Tujuan  dalam  penelitian   ini  adalah  untuk  mengetahui   peran  brand  image  mernediasi  pengaruh green marketing  terhadap brand loyalty air minum dalam  kemasan Aqua. Penelitian ini dilakukan pada   100 orang mahasiswa Fakultas Ekonomi Universitas
Gizel Gynalda Kartono   +1 more
doaj   +1 more source

The power of microRNA regulation—insights into immunity and metabolism

open access: yesFEBS Letters, EarlyView.
MicroRNAs are emerging as crucial regulators at the intersection of metabolism and immunity. This review examines how miRNAs coordinate glucose and lipid metabolism while simultaneously modulating T‐cell development and immune responses. Moreover, it highlights how cutting‐edge artificial intelligence applications can identify miRNA biomarkers ...
Stefania Oliveto   +2 more
wiley   +1 more source

Analisis Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Merek Pada Pengguna Kartu Telkomsel Simpati [PDF]

open access: yes, 2013
Given the development of mobile telecommunication technology advances in this era of globalization, has resulted in many emerging wide range of operators.
., Yenni
core  

Analyzing the Influence of Service Quality towards the Brand Image, Preceived Value, and Brand Loyalty of The Costumers of Heritage Hotel in Malang

open access: yesJournal of Economics, Business & Accountancy, 2018
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service
Muhammad Iskandar Sjah
doaj   +1 more source

ANTECEDENTS OF BRAND EQUITY

open access: yesManajemen Bisnis, 2020
This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
doaj   +1 more source

An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [PDF]

open access: yes‫مدیریت بازرگانی, 2018
Objective: Healthcare providers are of considerable significance due to the sensitivity of their services. Identifying the desired factors to choose a healthcare center helps managers to develop their own programs and strategies.
Ali Sanayei   +2 more
doaj   +1 more source

Identification of novel small molecule inhibitors of ETS transcription factors

open access: yesFEBS Letters, EarlyView.
ETS transcription factors play an essential role in tumourigenesis and are indispensable for sprouting angiogenesis, a hallmark of cancer, which fuels tumour expansion and dissemination. Thus, targeting ETS transcription factor function could represent an effective, multifaceted strategy to block tumour growth. The evolutionarily conserved E‐Twenty‐Six
Shaima Abdalla   +9 more
wiley   +1 more source

The art of cross-cultural branding [PDF]

open access: yes, 2008
This is a case study of global branding. It exmamines the key factors that affect the meaning of international brands in China. Global brand and local image is a paradox to be addressed.
Fan, Y
core  

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