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IMAGE, BRAND AND THE SACRED (INDIA)
In the age of global digital revolution the ways of seeing things, the concept of visuality, frequency of images, their interplay and the multiplicity of their meaning have tended to become the culture of the day. Proliferation of screen culture, plethora of print images and the abundance of commercial visuals all around have caused an unprecedented ...
openaire +4 more sources
The Effect of Brand Extension Strategy on Brand Image to Customers [PDF]
The purpose of the study is to investigate the effect of brand extension strategy upon brand image to LG customers. Home appliances and mobile phone are considered as original product and extended product respectively. The research model includes five variable; initial brand image, perceived fit, perceived quality, consumers' attitude and final brand ...
Seyed Mohammad Alavinasab+2 more
openaire +3 more sources
PENGARUH GREEN MARKETING TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND IMAGE
Tujuan dalam penelitian ini adalah untuk mengetahui peran brand image mernediasi pengaruh green marketing terhadap brand loyalty air minum dalam kemasan Aqua. Penelitian ini dilakukan pada 100 orang mahasiswa Fakultas Ekonomi Universitas
Gizel Gynalda Kartono+1 more
doaj +1 more source
The power of microRNA regulation—insights into immunity and metabolism
MicroRNAs are emerging as crucial regulators at the intersection of metabolism and immunity. This review examines how miRNAs coordinate glucose and lipid metabolism while simultaneously modulating T‐cell development and immune responses. Moreover, it highlights how cutting‐edge artificial intelligence applications can identify miRNA biomarkers ...
Stefania Oliveto+2 more
wiley +1 more source
Analisis Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Merek Pada Pengguna Kartu Telkomsel Simpati [PDF]
Given the development of mobile telecommunication technology advances in this era of globalization, has resulted in many emerging wide range of operators.
., Yenni
core
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service
Muhammad Iskandar Sjah
doaj +1 more source
This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
doaj +1 more source
An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan) [PDF]
Objective: Healthcare providers are of considerable significance due to the sensitivity of their services. Identifying the desired factors to choose a healthcare center helps managers to develop their own programs and strategies.
Ali Sanayei+2 more
doaj +1 more source
Identification of novel small molecule inhibitors of ETS transcription factors
ETS transcription factors play an essential role in tumourigenesis and are indispensable for sprouting angiogenesis, a hallmark of cancer, which fuels tumour expansion and dissemination. Thus, targeting ETS transcription factor function could represent an effective, multifaceted strategy to block tumour growth. The evolutionarily conserved E‐Twenty‐Six
Shaima Abdalla+9 more
wiley +1 more source
The art of cross-cultural branding [PDF]
This is a case study of global branding. It exmamines the key factors that affect the meaning of international brands in China. Global brand and local image is a paradox to be addressed.
Fan, Y
core