Results 1 to 10 of about 255,710 (357)
Brand loyalty in the face of stockouts. [PDF]
J Acad Mark Sci, 2023 Abstract An important managerial challenge is understanding consumers’ reactions to stockouts of a desired product―will they stay brand loyal or switch to competing brands? We posit that consumers are more likely to prefer substitutes from the same brand when a stockout is unexpected (vs. expected).
Khan U, DePaoli A.
europepmc +3 more sources
Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty? [PDF]
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
doaj +2 more sources
DETERMINANTS OF BRAND LOYALTY AND THE LINK BETWEEN BRAND LOYALTY AND PRICE TOLERANCE
Bogazici Journal, 2007 The aim of this study is to investigate the integrated relationships between brand satisfaction, brand trust and brand affect through the brand loyalty development process and price tolerance as an outcome of the brand loyalty process. Data are collected based on a survey of 1085 students from various universities in Istanbul, Turkey.
Ebru Tümer Kabadayı, İnci Aygün
openalex +3 more sources
Behavioural loyalty towards store brands. [PDF]
, 2007 This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable.
Labeaga, José M. +2 more
core +3 more sources
International Journal of Business and Management, 2010 With the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customersbecomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really themost valuable asset of a successful company.
Junjun Mao
openalex +4 more sources
Measures of Brand Loyalty [PDF]
Research Papers in Economics, 2009 Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and equilibrium pricing strategies is not well understood. Designing sales pricing strategies involves two key decisions: the percentage
Allender, William J. +1 more
core +4 more sources
DeReMa (Development Research of Management): Jurnal Manajemen, 2021 The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty.
Stefany Stefany +2 more
doaj +1 more source
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
doaj +1 more source
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY PADA KONSUMEN KOBER MIE SETAN
E-Jurnal Manajemen, 2022 Brand loyalty adalah keterikatan yang dimiliki pelanggan terhadap suatu merek, memotivasi pelanggan untuk menunjukkan perilaku pembelian yang konsisten dari merek yang disukai.
Ade Mela Dewi Dirayani, Kastawan Mandala
doaj +1 more source
MIX: Jurnal Ilmiah Manajemen, 2021 The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
doaj +1 more source