ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]
The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
core
ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef +2 more
wiley +1 more source
PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY
Penelitian ini dilakukan untuk menjelaskan pengaruh antar variabel yang diteliti dan peran brand trust sebagai variabel pemediasi antara brand experience terhadap brand loyalty pelanggan Luwak White Koffie di Kota Denpasar.
Ni Putu Krisna Dewi, Ni Made Purnami
doaj +1 more source
Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas
Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position.
Sem Christina Hawila Sibagariang +1 more
doaj +1 more source
The effects of marketing activities on fast moving consumer good purchases : the case of yoghurt Italian market. [PDF]
This paper examines whether sales promotions effectiveness depends upon the consumer’s brand loyalty and her buying behaviour and whether consumer’s behavioural characteristics in term of purchase frequency and level affect the response to promotional ...
Giorgio Tassinari +2 more
core
PENGARUH BRAND PRESTIGE DAN PERSONALITY CONGRUENCE TERHADAP BRAND LOYALTY DENGAN BRAND ATTITUDE SEBAGAI VARIABEL MEDIASI PADA MAHASISWA UNSYIAH PENGGUNA PRODUK RIPCURL [PDF]
Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh Brand Prestige dan Personality Congruence terhadap Brand Loyalty dengan Brand Attitude sebagai Variabel Mediasi pada Mahasiswa Unsyiah Pengguna Produk RipCurl. Responden penelitian adalah
NANTA AULIA
core
A Comparison of Attitudinal Loyalty Measurement Approaches [PDF]
The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, Rebekah, Rundle-Thiele, Sharyn
core +2 more sources
Age‐Related Characteristics of SYT1‐Associated Neurodevelopmental Disorder
ABSTRACT Objectives We describe the clinical manifestations and developmental abilities of individuals with SYT1‐associated neurodevelopmental disorder (Baker‐Gordon syndrome) from infancy to adulthood. We further describe the neuroradiological and electrophysiological characteristics of the condition at different ages, and explore the associations ...
Sam G. Norwitz +3 more
wiley +1 more source
This study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty.
Firda Alvi Damayanti +3 more
doaj +1 more source
Global Online Entrepreneurship and the Impact of Innovation on Brands
The purpose of this paper is to evaluate the significance of innovation driven online entrepreneurship as well as the impact of innovation on brand trust, customer satisfaction and brand loyalty in the extent of service innovations.Global online ...
Ipek Krom
doaj +1 more source

