Results 81 to 90 of about 271,909 (310)

THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS [PDF]

open access: yes
Considering the increasing importance of brand loyalty in the context of fierce competition, the paper aimed at empirically investigating, among urban Romanian consumers, the relationship between some of the major dimensions of brand loyalty. Measurement
Brad ALLEN, Ovidiu I. MOISESCU
core  

Rapid screening of staphylokinase protein variants using an unpurified cell‐free expression system

open access: yesFEBS Open Bio, EarlyView.
An unpurified cell‐free protein synthesis (CFPS) platform enables rapid functional screening of staphylokinase variants. Direct plasminogen‐activation assays performed in microplate format provide real‐time activity readouts, allowing rapid identification and ranking of variants with improved or reduced fibrinolytic activity without protein ...
Maria Tomková   +3 more
wiley   +1 more source

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]

open access: yes
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber   +1 more
core   +1 more source

Analisis Pengaruh Ekuitas Merek Terhadap Respon Konsumen Pada Produk Levi’s Di Palembang [PDF]

open access: yes, 2013
This study aimed to examine the effect of brand equity consists of brand awareness, brand associations, perceived quality, and brand loyalty on consumer response Levi's products in Palembang.
Gozali, Donny
core  

Large‐scale bidirectional arrayed genetic screens identify OXR1 and EMC4 as modifiers of αSynuclein aggregation

open access: yesFEBS Open Bio, EarlyView.
Activation of the mitochondrial protein OXR1 increases pSyn129 αSynuclein aggregation by lowering ATP levels and altering mitochondrial membrane potential, particularly in response to MSA‐derived fibrils. In contrast, ablation of the ER protein EMC4 enhances autophagic flux and lysosomal clearance, broadly reducing α‐synuclein aggregates.
Sandesh Neupane   +11 more
wiley   +1 more source

Brand Loyalty- Impact of Cognitive and Affective Variables [PDF]

open access: yes
Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty.
Azza TEMESSEK, Mourad TOUZANI
core  

The Effects of Emotional Versus Rational Message Framing on Brand Attachment and Brand Loyalty

open access: yes, 2019
The purpose of this research is to investigate the relationship among message framing in social media, brand attachment, and brand loyalty for higher education institutions.
Woinowsky, Elisa
core   +1 more source

Determinants of Brand Loyalty: A Study of the Experience-Commitment- Loyalty Constructs [PDF]

open access: yes, 2014
Marketing strategies for brands have shifted its focus on relationships and value creation that directly links to brand loyalty, is the main focus of this paper and two key factors: brand experience and brand commitment, within automotive sector, are ...
Jacobsen, Siril   +2 more
core   +1 more source

ANTESEDEN BRAND LOYALTY

open access: yesJurnal Ekonomi Trisakti
Tujuan dari penelitian ini adalah untuk melihat bagaimana pengalaman merek, kualitas yang dianggap baik, dan kesetiaan merek berdampak pada kesetiaan merek. Fokus penelitian ini adalah individu yang dalam lima tahun terakhir telah membeli dan menggunakan sepeda motor minimal dua kali.
null Haikal Ghalbi Rakapani, null Ovy
openaire   +1 more source

The skills required for transition to university and study in biological sciences: A student perspective

open access: yesFEBS Open Bio, EarlyView.
Bioscience students were asked for their opinions on the value and teaching of skills. 204 responded that teamwork, time management and study skills are necessary to reach University, that scientific writing, research, laboratory and presentation skills are taught effectively during their studies, while other skills are gained inherently through study ...
Janella Borrell, Susan Crennell
wiley   +1 more source

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