Results 71 to 80 of about 271,909 (310)

The impact of brand communication on brand equity through Facebook [PDF]

open access: yes, 2015
Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core   +1 more source

Promiscuous stimulation of HSP70 ATPase activity by parasite‐derived J‐domains

open access: yesFEBS Open Bio, EarlyView.
The malaria parasite Plasmodium falciparum exports three highly homologous yet functionally divergent J‐domain proteins into human erythrocytes. Here, we show that J‐domains isolated from all three proteins effectively stimulate the ATPase activity of both endogenous host and exported parasite HSP70 chaperones.
Julian Barth   +6 more
wiley   +1 more source

Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type

open access: yesAsian Management and Business Review
The ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions.
Lady Lady   +3 more
doaj   +1 more source

Antecedents of consumer brand loyalty in the Chilean wine industry [PDF]

open access: yes, 2013
The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands.
Bianchi, Constanza, Drennan, Judy
core   +1 more source

Pengaruh Pengalaman Merek Terhadap Loyalitas Merek Melalui Mediasi Kepuasan Merek Dan Kepercayaan Merek (Studi Pada Kuliner Khas Kota Malang) [PDF]

open access: yes, 2016
The research objective was to examine the influence of the brand experience, brand satisfaction, and brand trust toward brand loyalty. The quantitative research approach of this research was Path Analysis (Path Analysis).
Panjaitan, A. O. (Andrey)   +2 more
core   +2 more sources

Applicability of mitotic figure counting by deep learning: a development and pan‐cancer validation study

open access: yesFEBS Open Bio, EarlyView.
In this study, we developed a deep learning method for mitotic figure counting in H&E‐stained whole‐slide images and evaluated its prognostic impact in 13 external validation cohorts from seven different cancer types. Patients with more mitotic figures per mm2 had significantly worse patient outcome in all the studied cancer types except colorectal ...
Joakim Kalsnes   +32 more
wiley   +1 more source

Analysing the significance of small conformational changes and low occupancy states in serial crystallographic data

open access: yesFEBS Open Bio, EarlyView.
This protocol paper outlines methods to establish the success of a time‐resolved serial crystallographic experiment, by means of statistical analysis of timepoint data in reciprocal space and models in real space. We show how to amplify the signal from excited states to visualise structural changes in successful experiments.
Jake Hill   +4 more
wiley   +1 more source

A Marketer’s Point of Views: Strategy of Developing and Reinforcing Brand Loyalty In The 1990’s

open access: yesJurnal Siasat Bisnis, 2009
The rapid change in competition and technology results in decrease in brand loyalty and business decline. This means that keeping customer loyalty is a very challenging effort today because brand loyalty is very important to acquire, maintain, and ...
Anas Hidayat
doaj   +4 more sources

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur

open access: yesJurnal Riset Manajemen Sains Indonesia, 2012
The purposes of this research are: 1) To know the description of brand image and brand trust and the influence of them towards brand loyalty of Teh Botol Sosro. 2) To test empirically the influence of brand image towards brand loyalty of Teh Botol Sosro.
Mohammad Rizan   +2 more
doaj  

The impact of packaging, price and brand awareness on brand loyalty: Evidence from the paint retailing industry

open access: yesActa Commercii, 2014
Purpose: The purpose of the study was to investigate the impact of packaging, price and brand awareness on brand loyalty. Rationale: The study sought to extend empirical evidence on the association between brand loyalty and product-related factors ...
Manilall Dhurup   +2 more
doaj   +1 more source

Home - About - Disclaimer - Privacy