The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application. [PDF]
Behav Sci (Basel), 2023 Zaato SG +5 more
europepmc +1 more source
Brand Equity and Brand Loyalty: New Perspective
International Review of Management and Marketing, 2016 Several studies have examined the antecedents of brand loyalty, whereas little research mentioned in political marketing context. This research empirically aims to investigate the relationship between multi dimensions of brand equity and loyalty to party brand among Jordanian voters in order to address the mixed results in earlier researches and to ...
Alkhawaldeh, Abd M. +2 more
openaire +5 more sources
Stage‐Dependent Inhibitory Connectivity in Striatal‐Motor Circuit in Huntington's Disease
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background Elucidating dysfunctional connectivity patterns among key brain regions in Huntington's disease (HD) underlying progression may have implications for developing treatment and therapeutic evaluation. Objective Explore the relationship between abnormal spontaneous resting‐state activity and atrophy in HD‐specific brain regions and ...
Yinghua Jing +4 more
wiley +1 more source
Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment. [PDF]
Heliyon, 2023 Guzmán Rincón A +3 more
europepmc +1 more source
Discovering association strength among brand loyalties from purchase history [PDF]
, 2002 Yukinobu Hamuro +2 more
openalex +1 more source
Brand loyalty as a mediator of the relationship between brand trust and brand performance [PDF]
, 2012 The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University,
Anindita H., Kristina +2 more
core
Time‐Frequency Fingerprint Analysis in SEEG Source‐Space to Identify the Epileptogenic Zone
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT This case study highlights the application of seizure fingerprint analysis in the source‐space of stereo‐EEG (SEEG) data to accurately localize the epileptogenic zone (EZ) in patients with complex cortical malformations. A 25‐year‐old female with extensive bilateral perisylvian polymicrogyria (PMG) presented with intractable focal seizures ...
Yash Shashank Vakilna +10 more
wiley +1 more source
“Social Class Categories and Brand-Name Loyalty in Jordan: the Case of the Wearing Apparel” [PDF]
, 2002 Hussein Abdulla El-Omari
openalex +1 more source
Erosion and variability in brand loyalty. [PDF]
In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from many product categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained.
Dekimpe, Marnik +3 more
core
Applying marketing’s new dominant logic for interpreting customer experiences with brands [PDF]
, 2010 The concept of customer experience is evolving to an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept is receiving in the literature, the explanation of customer experiences remains ...
Ismail, AR +3 more
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