Results 261 to 270 of about 18,240 (315)
The trust-NPS correlation: The role of trust in promoting customer loyalty in Swiss financial institutions. [PDF]
PLoS OneYarza Navarro-Schär VG +3 more
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Journal of the Academy of Marketing Science, 1974
A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
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A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
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International Journal of Customer Relationship Marketing and Management, 2016
Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy.
Maha Mourad, Karim Youssef
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Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy.
Maha Mourad, Karim Youssef
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Brand Consciousness and Brand Loyalty
2020It is often argued that consumers become loyal to a particular brand based on their perception of the brand itself. This study investigates the relationship between brand consciousness and three key variables: perceived quality, emotional value, and brand involvement. It also examines the influence of these three variables on students' brand loyalty to
Asmat Nizam Abdul-Talib, Nadia Japeri
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Beyond brand loyalty: Brand sustainability
Journal of Marketing Communications, 2013Historically, measures of brand value have focused on brand awareness, customer brand equity and measured brand loyalty. While useful, these generally provide little visibility for the future of the brand. A new measure, brand sustainability, is proposed, described and illustrated.
Don E. Schultz, Martin P. Block
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2022
Brand loyalty is when a customer chooses a product of a company repeatedly instead of its competitors. It is the positive attitude of the customer towards the brand that creates brand loyalty. Brand loyalty is the commitment from customers to continue purchasing from a company because of their experiences and perceptions of the brand.
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Brand loyalty is when a customer chooses a product of a company repeatedly instead of its competitors. It is the positive attitude of the customer towards the brand that creates brand loyalty. Brand loyalty is the commitment from customers to continue purchasing from a company because of their experiences and perceptions of the brand.
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Celebrity endorsement, brand extension, brand loyalty
2012Obiettivo del paper : l’articolo si prefigge di indagare l’effetto che il celebrity fit (ossia la consonanza fra la marca e il personaggio famoso utilizzato nella comunicazione pubblicitaria a sostegno di tale brand) puo esercitare sulla fedelta dei consumatori nei confronti di una marca protagonista di un’estensione.
BUSACCA, BRUNO GIUSEPPE +1 more
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Brand Loyalty vs. Loyalty to Product Attributes
2012Typically, in a specific category, a product or service can be defined not only by the brand it bears but also by multiple other attributes (e.g., pack size, price level, product formulation): a total of ten attributes for our example, detergents. While many papers have been devoted to brand loyalty, very few have been devoted to loyalty to other ...
Laurent, Gilles, Rungie, C.
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Brand Equity, Brand Satisfaction, and Brand Loyalty
International Journal of Online Marketing, 2021Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a ...
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