Results 21 to 30 of about 18,240 (315)
AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
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Co-Branding and Brand Loyalty [PDF]
Journal of Quality Assurance in Hospitality & Tourism, 2007 Abstract Co-branding can be a win-win strategy to help drive sales, develop brand images, and save marketing or advertising cost in the restaurant industry. Despite the increasing attention in co-branding, the relationship between co-branding, consumer satisfaction, and brand loyalty remains largely unexplored. Therefore, this study aims to examine the
Woo Gon Kim, Soojin Lee, Hae Young Lee
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Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
Journal of Business & Banking, 2023 The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru +2 more
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Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانی, 2022 Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a ...
Soheil Nejat +3 more
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Journal of Economics, Business & Accountancy Ventura, 2018 Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service
Muhammad Iskandar Sjah
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Revista científica Pensamiento y Gestión, 2021 La literatura existente sugiere que la lealtad del consumidor es un conceptocomplejo que puede ser definido, básicamente, de dos maneras (Andreasseny Lindestad, 1998; Richards, 1998; Oliver, 1999; Ganesh, Arnold yReynolds, 2000):• Como una actitud, donde se dan cabida sentimientos y afectos positivoshacia un producto o una organización• Como un ...
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İzmir İktisat Dergisi, 2019 The purpose of this study is to determine whether brand performance has mediating effect on the relationship between confusion - brand loyalty and between uncertainty avoidance – brand loyalty or not. The proposed model was tested on 437 participants. As
Çiğdem Unurlu
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Jurnal Aplikasi Bisnis dan Manajemen, 2023 Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma +2 more
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THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
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The Moderating Role of Uncertainty Avoidance on Consumer Brand Engagement and Band Loyalty in Virtual Brand Communities [PDF]
E3S Web of Conferences, 2023 This study aims to investigate the role of consumer brand engagement (CBE) in virtual brand communities regarding loyalty attitudes and uncertainty avoidance. Data set of 750 responses was collected from the students of NTU who joined any brand community
Muhammad Ibrahim Shahid +3 more
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