Results 131 to 140 of about 870,720 (262)
CHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRY
Annals of the University of Oradea: Fascicle of Textiles, Leatherwork, 2014 Brand allows for market offer to be identified and differentiated from the competitive offers. The very essence of brand is based not only on potential sales figures, but on the philosophy that makes it posssible for a customer to identify with the brand.
Urošević, Snežana, Završnik, Bruno
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Market-Driven Management, Competitive Customer Value and Global Network [PDF]
Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification
Silvio M. Brondoni
core
Case on Brand Management of the Fashion Brand EXR
, 2010 Bok‐Ki Min, Hyejoo Lee, Mi-Hyun Kim
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Call for papers — Conference and IJRM special issue on Global Brand Management
, 2010 openalex +1 more source
The Value of Design and Design Research in Cultural Brands Management [PDF]
, 2016 Irini Pitsaki
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Brand Management Model in Sport Industry of Iran
, 2013 Vajihe Javani +3 more
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Definiowanie pojęcia employer branding przez pracowników przedsiębiorstw wyzwaniem dla human resources management / Employer branding term defining by companies employees as a challenge human resources management [PDF]
, 2016 Aneta Szymańska +2 more
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