Results 221 to 230 of about 870,720 (262)

Learnings from Separate <i>Aconitum</i> Poisonings in British Columbia and Ontario, Canada in 2022. [PDF]

Toxins (Basel)
McIntyre L, Georgopoulos S, Simone D, Newhouse E, Fernandes J, McVea DA, Fok A, McIntyre AM, Shurmer B, Gagnon MC, Chan M, Chiaravalloti M, Saha Turna N, Kent D, Leong D, Paphitis K, Lee C, The Outbreak Investigation Teams.   +17 more
europepmc   +1 more source

Textural Flow Analysis of United States Commercially Available Baby Foods: Packaging and Delivery Method Comparisons by the International Dysphagia Diet Standardization Initiative Framework. [PDF]

Foods
Drzewicki LP, Scarborough DR, Messinger JD, Bailey-Van Kuren M, Clemons MS, Gosa MM.   +5 more
europepmc   +1 more source

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Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Journal of Marketing Research, 1994
The authors examine the history of brand management by tracing its development in the context of the marketing environment from 1870 to the present. They develop six theses regarding the evolution of brand management and its implications and substantiate them utilizing a historical approach.
George S. Low, Ronald A. Fullerton
openaire   +2 more sources

Branding and design management: a brand design management model

Journal of Marketing Management, 2007
As brands have become one of firms' most valuable assets, the search for new ways to build brands that achieve a differentiated status in the minds of customers has become of central importance for companies. If design is guided by the brand, it can serve as the cohesive factor for all elements that configure a brand experience and represent an ...
Jordi Montaña, Francisco Guzmán, Isa Moll   +2 more
openaire   +2 more sources

Strategic Brand Management

2018
Strategic Brand Management is made of three parts. Part 1 is about the sociocultural meaning of brands. It looks at understanding the social psychology of brands, emotion and brands, the symbolic meaning of brands, and cultural meaning of systems and brands. The second part looks at brand equity and brand building.
Rosenbaum-Elliot, Richard, Percy, Larry, Pervan, Simon J   +2 more
openaire   +3 more sources

Brand extensions: A manager's perspective [PDF]

Journal of Brand Management, 2005
Brand extension research has focused on consumers' evaluations of potential brand extensions. Little attention has been paid to the mental models used by brand extension decision makers, that is, their interpretation of market preferences and successful brand extension strategies.
Nijssen, E.J., Agustin, C.
openaire   +2 more sources

Managing Luxury Brands

Journal of Brand Management, 1997
Although luxury goods form a distinct economic sector in many countries, a certain vagueness still remains over the concepts of luxury and the luxury brand. How does the luxury brand differ from the ‘up-market’ brand or the ordinary brand? Are the differences simply those of degree or inherent in the luxury brand’s nature?
openaire   +2 more sources

Brands and brand equity: definition and management [PDF]

Management Decision, 2000
This article assumes that brands should be managed as valuable, long‐term corporate assets. It is proposed that for a true brand asset mindset to be achieved, the relationship between brand loyalty and brand value needs to be recognised within the management accounting system. It is also suggested that strategic brand management is achieved by having a
openaire   +1 more source

The Management of Football Brands

2017
Despite a growing awareness of the importance of the management of trademarks at the club level, there is a significant delay regarding the professional management of the brand within the Bundesliga clubs. So far, the principles of brand identity management were rarely applied, and most clubs have given up, despite a high economic potential, the ...
Nufer, Gerd, Bühler, André, Jürgens, Sarah   +2 more
openaire   +3 more sources