Results 31 to 40 of about 521,689 (353)
Brand management in mergers and acquisitions: emerging market multinationals venturing into advanced economies [PDF]
, 2018 Purpose: This paper focuses on emerging market firms that internationalize into advanced economies by means of acquisitions. This paper aims to describe and discuss brand management in post-acquisition integration from a multi-level perspective and ...
Liu, Yipeng +3 more
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Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]
, 2009 Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
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Brand ambidexterity and commitment in higher education: an exploratory study [PDF]
, 2016 The study investigates a university’s brand ambidexterity-strategy and its effects on brand image, reputation, and commitment in higher education. A research model integrates the determinants of university-specific brand performance, and proposes that ...
Hemsley-Brown, Jane +3 more
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Strategic application of events [PDF]
, 2009 This paper explores the area of strategy and events through a qualitative study. Organisations are increasingly seeking to achieve strategic objectives though the delivery of events.
Crowther, Philip
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Frontiers in Psychology, 2022 Brand M&A has long been an extremely common strategy for expanding the scale of an organization and entering new business areas, but various signs show that many brand mergers and acquisitions (M&As) do not add value.
Wen-Hong Chiu +3 more
doaj +1 more source
Content marketing model for leading web content management [PDF]
, 2019 This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym +2 more
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Brand portfolio strategy and brand architecture: A comparative study
Cogent Business & Management, 2018 Marketing literature offers various definitions about what brand portfolio is. In this paper, brand portfolio strategy can be understood as how firms manage their brands and sub-brands within a targeted market, considering the consumer’s price and ...
Elisio Carolino Sousa Santos Junior
doaj +1 more source
SAGE Open, 2023 This study aims to investigate the mechanism for the combined influence of brand, quality, and corporate social responsibility management strategy on financial performance.
Fan Fan
doaj +1 more source
Manajemen Pemasaran Pendidikan Melalui Strategi Branding di SMP Islam Al Falaah Tangerang Selatan
Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan, 2022 Abstrak: Jumlah lembaga pendidikan semakin banyak sehingga menyebabkan persaingan antara satu sama lainnya, dan menjadi suatu tantangan untuk dapat menarik minat calon peserta didik agar memilih lembaga pendidikannya. Oleh karena itu, lembaga pendidikan
Elsah Fanisyah, Matin, Desi Rahmawati
doaj +1 more source
Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management [PDF]
, 2017 Purpose: City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems.
Braun, E. (Erik), Zenker, S. (Sebastian)
core +2 more sources