Results 61 to 70 of about 26,121 (209)

Brand Management Strategy of Kweichow Moutai

Frontiers in Business, Economics and Management
Baijiu has a long history in China, it is a special drink for the vast number of working people in China, which has survived thousands of years of history and continues to develop and improve, with a gradual rise in domestic consumption and an increasing amount of exports, which is the pride of our nation.
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Brand Management and Strategies Against Counterfeits

, 2012
In this paper, I provide a theory for brand-protection strategies to reduce counterfeiting under weak intellectual property rights. My theoretical framework has general implications for endogenous sunk cost investments as a means of deterring counterfeiters.
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MARKETING COMMUNICATIONS IN A BRAND MANAGEMENT STRATEGY

International scientific journal "Internauka". Series: "Economic Sciences", 2017
The article presents the role and importance of marketing communications in the brand management system, which play a leading role in the current activities of the enterprise. Emphasis is placed on building optimal and effective models of marketing communications, formed tools for management and creating effective processes of interaction with the ...
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Evaluation of South African Business Schools’ Brand Management Strategies and Its Effect On Students [PDF]

, 2021
Colleen Biyela
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Revitalizing brands and brand: Essays on Brand and Brand Portfolio Management Strategies

, 2016
How should consumer products manufacturers and retailers keep their portfolio of brand offerings relevant and energetic when large numbers of new brands are continuously launched into a world of increasingly nonloyal customers with evolving needs? The harsh reality is, at a time when the demise of old brands has accelerated and even established brands ...
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STRATEGIES OF BRANDS AS INSTRUMENT OF MANAGEMENT OF TRADE-ENTERTAINING CENTERS A COMPETITIVENESS [PDF]

, 2019
L. Yatsyshina
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Social Media Management Strategies and User Engagement Behavior of Japanese Beauty Brands [PDF]

, 2023
Chang Wen Jung
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The Study on Employer Brand Strategy Privately Enterprises from the attitude of Human Resource Management

, 2017
Afsaneh ahmadi
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Brand management strategies in Turkish automotive industry

, 2021
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Unlocking the power of digital marketing: Strategies for successful international brand management [PDF]

, 2023
Deepesh Sheth
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