Results 71 to 80 of about 1,566,855 (380)

Global brand market‐entry strategy to manage corporate reputation [PDF]

Journal of Product & Brand Management, 2009
Purpose – This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; and communication, identity, and image. Design/methodology/approach – A review of the current knowledge of corporate reputation, personality, identity, and image leads to ...
Maktoba Omar, David Lingelbach, Robert L. Williams   +2 more
openaire   +2 more sources

Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]

, 2010
Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core  

Behind Zara’s success: An analysis of brand marketing and management in fast fashion [PDF]

SHS Web of Conferences
This paper focuses on an in-depth analysis of the fashion retail brand Zara, starting with a detailed introduction of its brand background, history, and main features.
Zhang Ercen
doaj   +1 more source

Evolutionary interplay between viruses and R‐loops

FEBS Letters, EarlyView.
Viruses interact with specialized nucleic acid structures called R‐loops to influence host transcription, epigenetic states, latency, and immune evasion. This Perspective examines the roles of R‐loops in viral replication, integration, and silencing, and how viruses co‐opt or avoid these structures.
Zsolt Karányi, Zita Képes, Zoltán Szabó, Eszter Csoma, Lóránt Székvölgyi   +4 more
wiley   +1 more source

Penerapan Manajemen Merek pada USAha Kecil dan Menengah (UKM) [PDF]

, 2009
Mostly problems are faced by Small Medium Enterprises (SMEs) thatrelated to marketing aspect. Role of brand very important to SMEs in order its productis recognized easily by consumers.
Rahab, R. (Rahab)
core  

Revenue Management at the Hong Kong Grand: The Dine in Grandeur Dilemma [PDF]

, 2009
This case provides an interesting example of the trade-offs between revenue management, brand image, loyalty programs, and employee satisfaction. The Dine In Grandeur Program (DIG) is financially successful (see the discussion below), but might be ...
Hart, Christopher W., Kimes, Sheryl E., Verma, Rohit   +2 more
core   +1 more source

FDRC: Flow-Driven Rule Caching Optimization in Software Defined Networking [PDF]

Proceedings of 2015 IEEE International Conference on Communications (ICC), pp.5777-5782, 2018
With the sharp growth of cloud services and their possible combinations, the scale of data center network traffic has an inevitable explosive increasing in recent years. Software defined network (SDN) provides a scalable and flexible structure to simplify network traffic management.
arxiv   +1 more source

Clinical applications of next‐generation sequencing‐based ctDNA analyses in breast cancer: defining treatment targets and dynamic changes during disease progression

Molecular Oncology, EarlyView.
Circulating tumor DNA (ctDNA) offers a possibility for different applications in early and late stage breast cancer management. In early breast cancer tumor informed approaches are increasingly used for detecting molecular residual disease (MRD) and early recurrence. In advanced stage, ctDNA provides a possibility for monitoring disease progression and
Eva Valentina Klocker, Samantha Hasenleithner, Rupert Bartsch, Simon P. Gampenrieder, Daniel Egle, Christian F. Singer, Gabriel Rinnerthaler, Michael Hubalek, Katja Schmitz, Zsuzsanna Bago‐Horvath, Andreas Petzer, Sonja Heibl, Ellen Heitzer, Marija Balic, Michael Gnant   +14 more
wiley   +1 more source

Dynamic modeling for apartment brand management in the housing market

, 2017
A company’s brand can be considered its most valuable asset. The known impact of branding has inspired a number of Korean construction companies to initiate a new marketing strategy, apartment branding, in the competitive market since the 1990s.
M. Choi, Moonseo Park, Hyun-soo Lee, Sungjoo Hwang   +3 more
semanticscholar   +1 more source

Branding in China – An Institutional and Consumer Perspective [PDF]

Journal of Emerging Trends in Marketing and Management, 2016
The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management ...
Bakker, Diederich
doaj