Results 71 to 80 of about 521,689 (353)
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar [PDF]
, 2013 This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding ...
Jaafar, Rosni
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CHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRY [PDF]
Annals of the University of Oradea: Fascicle of Textiles, Leatherwork, 2014 Brand allows for market offer to be identified and differentiated from the competitive offers. The very essence of brand is based not only on potential sales figures, but on the philosophy that makes it posssible for a customer to identify with the brand.
UROŠEVIĆ Snežana, ZAVRŠNIK Bruno
doaj
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Psychological safety (PS) is essential for teamwork, communication, and patient safety in complex healthcare environments. In pediatric oncology, interprofessional collaboration occurs under high emotional and organizational demands. Low PS may increase stress, burnout, and adverse events.
Alexandros Rahn +4 more
wiley +1 more source
Brand ambassadorship as an effective brand value management strategy: evolution and trends
Вестник университетаThe ambassadorship phenomenon as a marketing strategy aimed at brand value management has been studied. The purpose of the study is to analyze ambassadorship as an effective strategy for brand value management.
T. V. Suvorova, M. V. Filiptsov
doaj +1 more source
STRATEGY DEVELOPMENT AND BRAND MANAGEMENT COMPANY
, 2021 Abstract: ArticleIn the article the questions of formation and implementation of enterprise brand management strategy, revealed the main stages of its formation, as well as the criteria for effective advertising communications. Also developed a complex scheme of forming a strategy development and brand management company.
openaire +1 more source
, 2012 Purpose Statement: The purpose of this professional paper is to review psychological and marketing theory and research to explain what motivates an individual to become a highly identified loyal fan of a sports team.
Mays, Jason
core +1 more source
Selling, resistance and reconciliation : a critical discursive approach to subsidiary role evolution in MNCs [PDF]
, 2011 Studies of political dynamics between multinational enterprise (MNE) parents and subsidiaries during subsidiary role evolution have focused largely on control and resistance.
Balogun, Julia +2 more
core +2 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background B‐acute lymphoblastic leukemia (B‐ALL) is the most common pediatric cancer, and while most children in high‐resource settings are cured, therapy carries risks for long‐term toxicities. Understanding parents’ concerns about these late effects is essential to guide anticipatory support and inform evolving therapeutic approaches ...
Kellee N. Parker +7 more
wiley +1 more source
Investigating Effective Factors of Branding Strategies in E-Learning based Universities [PDF]
Fanāvarī-i āmūzish, 2017 This study examines the factors contributing to the development of branding strategies in e-learning based universities. The purpose of this paper is to identify factors contributing to the development of branding strategies in a virtual university in ...
A. Monavvarian +3 more
doaj +1 more source
, 2016 Brand Marketing Overview – history and strategies Brand Equity – brand building and customer value Brand Positioning – identifying customer segments Choosing Brand Elements – tactics Designing Brand Building Marketing Programs – product, pricing and ...
Kotovs'ka, Iryna +1 more
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