BRAND MESSAGE VS BRAND PERCEPTION
Reviews of Management Sciences, 2021 Purpose: In today’s fast moving business world, where information has become readily available and consumers have become socially aware, brands have had to regularly keep themselves updated and relevant to the consumers to be able to remain ...
Midhat Nadeem +5 more
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Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses [PDF]
Frontiers in Psychology, 2020 The purpose of this study was to examine the effect of online social networking site activities on brand choice for health-related businesses; the study also explored the mediating impact of brand perception on the connection of online social networking ...
Mehrab Nazir +4 more
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The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection [PDF]
Frontiers in Sports and Active LivingBackgroundIn the increasingly competitive sport event market, brand perception has emerged as a key factor influencing individuals’ behavioral intentions.
Lei Ma, JoonYoung Han
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Homestays in China: Mediator effects of brand perception upon host-guest interaction and Tourist behavior intention [PDF]
HeliyonBackground: As for homestays in China, the embedded distinctiveness is enriched by China's uniqueness in geographical conditions and cultural connotations.
Hui Chen, Shuai Fu, Bei Lyu
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The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions [PDF]
British Journal of Management, 2021 AbstractAlthough the importance of various brand‐related stereotypes held by consumers has been acknowledged in the marketing literature, their interplay has not yet been considered. We derive four alternative theoretical models of the relationships between brand, brand origin and brand user stereotypes and their effects on consumers’ value perceptions.
Petar Gidaković +5 more
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Exploring the Influence of Sensory Marketing on Brand Perception
Naše Gospodarstvo, 2023 The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception.
Krupka Zoran
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Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers [PDF]
Archives in Sport Management and Leadership, 2023 The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of
Davood Nasr Esfahani, hengameh shams
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Market Forces, 2021 Consumer brand perception is important for a brand and sustainable growth. Both social media and traditional media affect consumers’ buying behavior and brand perception. Unlike past studies, we have examined the effect of traditional and social media on
Sarwat Liaquat , Ammar Siddiqui
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Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this research is how to social media marketing and service quality to impact non-subsidized mortgage purchasing decisions, with brand perception as a mediating variable. The model in this research was designed using hierarchical components
Santi Piramita +2 more
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A study on influencing factors on brand loyalty: A case study of Mobile industry [PDF]
Management Science Letters, 2013 Brand loyalty plays essential role on product development especially in mobile industry. In this paper, we present an empirical survey to study the effects of different factors including brand associate, brand awareness, distribution intensity and ...
Bahman Dehestani +2 more
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