Results 11 to 20 of about 2,017,766 (285)
The influence of product design on establishing brand equity [PDF]
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
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Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
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The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu Janaru, 2023 An increasing number of brands have been redesigning their logo. While the manner of change varies, some brands only change the logo color. This study examined the effect of changes in color saturation during brand logo changes on consumers’ brand ...
Hisashi Kawamata, Takeshi Moriguchi
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DERIV: distributed brand perception tracking framework
Journal of Big Data, 2017 Determining user’s perception of a brand in short periods of time has become crucial for business. Distilling brand perception directly from people’s comments in social media has promise.
Manu Shukla +3 more
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Investigating the effects of brand experience, trust, perception image and satisfaction on creating customer loyalty: A case study of laptop market [PDF]
Management Science Letters, 2013 This paper presents an empirical investigation on the effects of brand experience, trust, perception image and brand satisfaction on creating customer loyalty on Iranian laptop market.
Samaneh Khalili +2 more
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인터넷쇼핑 상황에서 보상프로그램이 브랜드충성도에 미치는 영향에 관한 연구
Asia Marketing Journal, 2012 Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers` perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs ...
Ji Hern Kim, Hyun Mo Kang, M. Munkhbazar
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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Beyond logo as a piece of art: What does a logo communicate about a service brand? [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗThe effect of logo perception on branding tangible products is well documented in the literature. Nevertheless, few attempts have investigated this relationship in services. This research investigates the role of logo perception in service branding.
Rasha ElNaggar +2 more
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Effect of Brand Elements on Brand Personality Perception
Procedia - Social and Behavioral Sciences, 2014 AbstractBrand personality is an important topic in marketing studies already for several decades. It is proven that brand personality plays a significant role in ensuring brand loyalty, forming favourable attitudes towards the brand and enlarging brand equity. However, very little attention is paid to the topic, how different brand elements, attributes
Šeimienė, Eleonora +1 more
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Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention [PDF]
Zhongguo niangzaoIn order to explore the influence mechanism of brand authenticity perception of traditional brewing process Baijiu on consumers' purchase intention, a conceptual model between brand authenticity perception and purchase intention was constructed with ...
ZHANG Qiyao, WANG Xue
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