Asia Marketing Journal, 2009 Prior research has investigated different effects of brand performance information such as premium price information and market share information on brand equity components-quality perception and brand preference.
Sung Youl Jun, Tae Wook Ju, Do Hyung Kim
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Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis
Journal of Information and Organizational Sciences, 2023 Social media has developed into a symbolic channel that affects consumer behavior due to the remarkable marketing and ecommerce opportunities that the internet has provided.
Virtika Singhal +3 more
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Features of brand perception by people with different strategies of consumer behavior [PDF]
Социальная психология и общество, 2018 The article describes the results of the research of perception of the domestic and foreign clothing brands by Russian consumers with various strategies of consumer behavior. The study involved 169 people of various ages (m = 24.5 years).
Antonova N. V., Patosha O.I.
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Brand Extension of Fast Moving Consumer Goods to Customers’ Perception
Trikonomika, 2017 The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages.
Budiono Hardjono, Tan Bee Ying
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A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
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History as a Factor Creating the Value of a Luxury Brand
Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia, 2023 Theoretical background: The attributes of a luxury brand include both the physical characteristics of the product and the symbolic values that the brand provides to the consumers.
Wioleta Dryl
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Q methodology and the measurement of subjectivity in corporate brand perception
South African Journal of Business Management, 2009 This paper reviews Q methodology and its application in an area of business research in which subjectivity is of considerable importance – that of corporate brand perception. More specifically, it explores the dimension of corporate brand perception that
G. Angelopulo
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Tasteful Brands: Products of Brands Perceived to be Warm and Competent Taste Subjectively Better
Psychologica Belgica, 2015 Using survey and experimental data, the present research examines the effect of brand perception on experienced taste. The content of brand perception can be organized along the two social perception dimensions of warmth and competence.
Boyka Bratanova +2 more
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An investigation on the effects of perception and marketing expenditure, financial and non-financial promotions on brand equity [PDF]
Management Science Letters, 2013 This paper presents a study to investigate the effects of perception and marketing expenditures as well as financial and non-financial promotions on brand equity.
Abbas Ataheryan +2 more
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Modern slavery perception and its effect on brand trust: the roles of customer satisfaction, product price and quality [PDF]
Journal of Humanities and Applied Social SciencesPurposeThough Brand trust is essential, there are minimal studies into its prediction. This study considers modern slavery perception as a predictor, while having price and quality as moderators in its model.Design/methodology/approachCross-sectional ...
Ekpenyong Ekpenyong Udofia +2 more
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