Results 11 to 20 of about 3,399 (255)
New Perspective on Brand Portfolio Management
EUROPEAN RESEARCH STUDIES JOURNAL, 2022 ORIGINALITY/VALUE: The research presented in the article contributes to the current literature and research on brand portfolio and provides insights into brand strategy development.
Kozielski, Robert +2 more
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Brand Portfolio Influences on Vertical Brand Extension Evaluations [PDF]
Innovative Marketing, 2008 Michael Musante
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Keunis, 2020 The objectives of this Final Report are to analyze and to obtain empirical evidences on the effect of brand image, service performance, portfolio services, and physical evidences towards customers satisfaction of “BTN Batara” Savings Account at PT Bank ...
Nailur Rofi’ah +2 more
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Additional Marketing Responses to a Tax on Sugar-Sweetened Beverages; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019” [PDF]
International Journal of Health Policy and Management, 2023 Marketing responses to sugar-sweetened beverage (SSB) taxes are understudied in the literature. Previous research has been limited to examining price and advertising, in particular promotions responses.
Jasmina Ilicic +2 more
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Marketing Management Journal, 2015 A sponsor portfolio exists where multiple brands sponsor a single activity or property, such as a sporting event, team, league, or a charity simultaneously.
JOE COBBS, MARK D. GROZA, GREGG RICH
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ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS? [PDF]
Management & Marketing, 2023 The intensification of consumers' concerns for personal health protection has conducted, among other things, to a change in purchasing behavior toward organic food.
Mihai STOICA
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Linear Model for Brand Portfolio Optimization
Economics and Culture, 2019 Research purpose. The aim of the paper is to create a model that allows building an optimal brand portfolio, allowing an organisation to achieve its goals. The created model is based on the bivalent programming theory.
Kral Pavol +2 more
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Global Markets and Market-Space Competition
Symphonya, 2003 Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area ...
Silvio M. Brondoni
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Consumer Behaviour Study in the Brand Management System [PDF]
Облік і фінанси, 2023 The issues of how a human thinks and what influences his decisions, the ratio of rational and irrational in consumer behaviour, and how the decision-making process works while purchasing goods are phenomena of human nature that are being researched and ...
Viktoriia Pidhurska, Yaroslava Larina
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Symphonya, 2001 The progressive development of the global market highlights a structural manufacturing over-capacity and therefore an offer permanently and significantly higher than the potential of absorption by demand.
Silvio M. Brondoni, Jean-Jacques Lambin
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