Results 21 to 30 of about 3,399 (255)
At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
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Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 This paper aims to establish the coordinates of the green brand positioning, as well as the influence exerted on the marketing mix. The research method used was the in-depth individual interview, conducted among specialists from certified organic ...
Mihai Stoica
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Methodological framework for integrated business structures branding development in Ukraine [PDF]
Innovative Marketing, 2019 The integrated business structures performance is underpinned by a wide range of external and internal factors that from a business unit perspective may have positive or negative implications for brand building.
Lyudmila Ganushchak-Efimenko +4 more
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Journal of Applied Marketing Theory, 2023 The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides ...
Kirk Aiken +2 more
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Oriental Brewery, Co. Ltd. Vitalizing Cass Brand through Brand Portfolio Strategy
Asia Marketing Journal, 2014 The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of ...
Sung Tai Hong +2 more
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New Directions for Adult and Continuing Education, EarlyView.ABSTRACT Advancing artificial intelligence (AI) has transformed learning and work, yet higher education and professional development programs have not systematically equipped learners for AI‐prevalent environments. This lack of preparation creates uncertainty regarding control, responsibility, trust, and accountability.
Moon‐Heum Cho, Jerusalem Merkebu
wiley +1 more source
Towards Hyper-Relevance in Marketing: Development of a Hybrid Cold-Start Recommender System
Applied Sciences, 2023 Recommender systems position themselves as powerful tools in the support of relevance and personalization, presenting remarkable potential in the area of marketing.
Leonor Fernandes +3 more
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Advanced Materials, EarlyView.This review highlights the role of self‐assembled monolayers (SAMs) in perovskite solar cells, covering molecular engineering, multifunctional interface regulation, machine learning (ML) accelerated discovery, advanced device architectures, and pathways toward scalable fabrication and commercialization for high‐efficiency and stable single‐junction and
Asmat Ullah, Ying Luo, Stefaan De Wolf
wiley +1 more source
Phase Engineering of Nanomaterials (PEN): Evolution, Current Challenges, and Future Opportunities
Advanced Materials, EarlyView.This review summarizes the synthesis, phase transition, advanced characterization spanning ex situ to in situ and operando techniques, and diverse applications of phase engineering of nanomaterials (PEN). It further outlines key challenges and future opportunities, such as phase stability, architecture control, and artificial intelligence (AI)‐driven ...
Ye Chen +7 more
wiley +1 more source
Unitatea de fabricație produse medicinale veterinare Delos Impex și evoluția pe piața internațională [PDF]
Medicamentul Veterinar, 2023 Over the past 26 years, Delos Medica has evolved, adapted and grown, but the company's mission has remained the same - improving animal health. Today, Delos Medica is an international pharmaceutical and animal health brand in the food chain, with a ...
Dan Schawlowski
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