Results 231 to 240 of about 3,399 (255)

Brand Portfolio Strategy

Journal of Product & Brand Management, 2005
openaire   +1 more source

The impact of brand portfolios on organizational attractiveness

Journal of Business Research, 2020
Matthias Baum, Christian Boris Brunner
exaly  

Brand Portfolio Management

2023
openaire   +1 more source

Brand portfolio management and the role of brand acquisitions

2022
openaire   +1 more source

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry

International Journal of Research in Marketing, 2020
M Berk Talay, M Billur Akdeniz, Ahmet H Kirca   +2 more
exaly  

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning

Marketing Science, 2023
Jiwoong Shin, Jungju Yu, T Tony Ke
exaly  

Brand Portfolio Strategy

Strategic Direction, 2006
openaire   +1 more source

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

Journal of Marketing, 2008
Jos Lemmink, Niraj Dawar
exaly  

Brand Acquisition and Portfolios

2015
openaire   +1 more source

Portfolios: Patterns in brand penetration, market share, and hero product variants

Journal of Retailing and Consumer Services, 2018
Magda Nenycz‐Thiel, Rachel Kennedy, Arry Tanusondjaja   +2 more
exaly