Results 241 to 250 of about 3,399 (255)

Building a Brand Portfolio

2010
openaire   +1 more source

Brand portfolio coherence: Scale development and empirical demonstration

International Journal of Research in Marketing, 2018
Hang Nguyen, Roger Calantone, Yufei Zhang   +2 more
exaly  

How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004

Journal of Marketing Management, 2007
Sylvie Laforêt, John Saunders
exaly  

Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management

Journal of Brand Management, 2015
Purvi Shah
exaly  

Sponsorship portfolio as a brand-image creation strategy

Journal of Business Research, 2011
T Bettina Cornwell, Ravi Pappu, Monica Chien   +2 more
exaly  

Brand creation vs acquisition in portfolio expansion strategy

Journal of Product and Brand Management, 2011
Randle D Raggio, William C Black
exaly  

The Fiat Brand - Issues and Opportunities of FCA Brand Portfolio Management

2017
Značka a hodnota značky jsou pojmy, o kterých se diskutuje již desetiletí, a to obzvlášť v automobilovém průmyslu, aniž by bylo dosaženo jednotného názoru. Tato diplomová práce si klade za cíl analyzovat tyto témata ve vztahu k značce Fiat, která je již od svého vzniku silným hráčem na Evropském trhu.
openaire   +1 more source

Effects of organisational culture on brand portfolio performance

Journal of Marketing Communications, 2017
Sylvie Laforêt
exaly  

Perceived brand portfolios: how individual views hamper efficiency

Journal of Product and Brand Management, 2015
Per Åsberg
exaly  

Vertical Brand Portfolio Management

2015
openaire   +1 more source