Results 121 to 130 of about 323,712 (301)
, 2018 A Brand is name, item, symbol or design, or a combination of them which is intended to identify the goods or services of one seller or a group of seller and to differentiate them from those of competitors. For example Santo TATA indicia, Wagon R etc are brands. Branding is the management process by which a product is branded.
Dr. T. Jebasheela +1 more
openaire +1 more source
The Effects of Numeracy and Brand Preference on the Left-Digit Effect [PDF]
, 2012 A left-digit effect (LDE) is said to occur when a change in the left-most digit of a value (e.g., when \$4.00 drops to \$2.99 versus when it drops from \$4.01 to \$3.00) significantly increases consumer judgments of the price difference.
Weiner, David
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Digital twins to accelerate target identification and drug development for immune‐mediated disorders
FEBS Open Bio, EarlyView.Digital twins integrate patient‐derived molecular and clinical data into personalised computational models that simulate disease mechanisms. They enable rapid identification and validation of therapeutic targets, prediction of drug responses, and prioritisation of candidate interventions.
Anna Niarakis, Philippe Moingeon
wiley +1 more source
Among Makarti: This study applies a quantitative method through a cross-sectional survey design that aims to examine the influence of brand image and customer experience on customer preference for online motorcycle taxi services (Gojek and Grab).
Nadiah Syarifatustsania +7 more
doaj +1 more source
Rapid screening of staphylokinase protein variants using an unpurified cell‐free expression system
FEBS Open Bio, EarlyView.An unpurified cell‐free protein synthesis (CFPS) platform enables rapid functional screening of staphylokinase variants. Direct plasminogen‐activation assays performed in microplate format provide real‐time activity readouts, allowing rapid identification and ranking of variants with improved or reduced fibrinolytic activity without protein ...
Maria Tomková +3 more
wiley +1 more source
Associations Between Exposure and Receptivity to Branded Cigarette Advertising and Subsequent Brand Preference Among US Young Adults. [PDF]
Nicotine Tob Res, 2020 Moran MB, Soneji S, Tan ASL, Choi K.
europepmc +1 more source
Aging and Cancer, EarlyView.ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef +2 more
wiley +1 more source
The crux of green marketing: an empirical effusive study [PDF]
No product on this planet has a nix impact on the business and environment one is surrounded by and therefore, ‘green products/brands and environmental-friendly products/brands’ is the word used to express those products/brands that work to shield and ...
Hasan, Syed Akif +2 more
core +1 more source
Tracking Motor Progression and Device‐Aided Therapy Eligibility in Parkinson's Disease
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To characterise the progression of motor symptoms and identify eligibility for device‐aided therapies in Parkinson's disease, using both the 5‐2‐1 criteria and a refined clinical definition, while examining differences across genetic subgroups.
David Ledingham +7 more
wiley +1 more source
THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND [PDF]
The aim of this paper is to distinguish the role of the aesthetics in the creation of a brand. Aesthetics is a new model of marketing and it guarantees to the firms the possibility to address to the consumers through a variety of sensory experiences and,
Meda Roxana OLAHUT, Raluca COMIATI
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