Results 101 to 110 of about 26,185 (304)

Consumer Preferences and Reactions to Brand Expansion

Naše gospodarstvo/Our economy
Abstract Consumer purchasing power is one of the key determinants of consumer behavior, among other factors. Acceptance of new brands or product line extensions of existing brands is influenced by perceived value. New products can be added to existing product lines by introducing new products within them, or brands can expand ...
Vuković, Dijana, Kerum, Fani, Žukina, Miroslava   +2 more
openaire   +2 more sources

Decreased cold‐sensing function of the transient receptor potential channel TRPM8 from tailed amphibians

FEBS Open Bio, EarlyView.
Despite frogs avoiding low temperatures, examination of four salamander species revealed that none avoided cold and all possessed cold tolerance. Functional analysis of TRPM8, a cold sensor, showed that all salamander TRPM8s had lost their cold sensitivity.
Tadahiro Sawao, Daiki Kobayashi, Shogo Hori, Osamu Saitoh   +3 more
wiley   +1 more source

Measuring changes in preferences and perception due to the entry of a new brand with choice data [PDF]

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived,
Lea Kalweit, Lutz Hildebrandt
core  

The effects of brand identity on brand performance in the service sector

, 2018
This paper investigates the mechanisms through which brand identity affects brand performance. The study proposes that brand identity influences brand preference and affective brand identification which in turn drive desirable performance outcomes such ...
Casidy, Riza, Riza Casidy, Prentice, C, Wymer, Walter, Wymer, W, Walter Wymer, Casidy, R, Catherine Prentice, Prentice, Catherine   +8 more
core   +1 more source

Valuing Attributes of Fluid Milk in Laos

East Asian Economic Review, 2017
This study estimates the random utility function of fluid milk using 1,165 survey responses in Laos. It finds that both products’ attributes and individual characteristics affect consumers’ preference for the milk and the hypothetical brand of Laos-Korea
Jae Won Lee, Taeyoon Kim, Viengsakoun Napasirth   +2 more
doaj   +1 more source

Rapid screening of staphylokinase protein variants using an unpurified cell‐free expression system

FEBS Open Bio, EarlyView.
An unpurified cell‐free protein synthesis (CFPS) platform enables rapid functional screening of staphylokinase variants. Direct plasminogen‐activation assays performed in microplate format provide real‐time activity readouts, allowing rapid identification and ranking of variants with improved or reduced fibrinolytic activity without protein ...
Maria Tomková, Veronika Hovanová, Jiri Damborsky, Erik Sedlák   +3 more
wiley   +1 more source

Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThe growing competitiveness of India’s FMCG personal care sector has increased the strategic importance of strengthening Consumer-Based Brand Equity (CBBE), particularly in categories with high product ...
Varun Jewargi, Veerendrakumar M. Narasalagi, Amith Donald Menezes, Subrahmanya Kumar N.   +3 more
doaj   +1 more source

Auditing Preferences for Brands and Cultures in LLMs

CoRR
Large language models (LLMs) based AI systems increasingly mediate what billions of people see, choose and buy. This creates an urgent need to quantify the systemic risks of LLM-driven market intermediation, including its implications for market fairness, competition, and the diversity of information exposure.
Jasmine Rienecker, Katarina Mpofu, Naman Goel, Siddhartha Datta, Jun Zhao 0003, Oscar Danielsson, Fredrik Thorsen   +6 more
openaire   +2 more sources

Blood‐based proteomic profiling reveals context‐dependent changes in BCL2‐associated signaling during taxane therapy in breast cancer patients

FEBS Open Bio, EarlyView.
Chemotherapy side effects significantly impact cancer survivors' quality of life. Using protein levels in blood samples from breast cancer patients before and after 12 weeks of taxane treatment, we detected treatment‐dependent changes in calcium signaling and aging pathways associated with cancer recurrence.
Saira Munshani, Eiman Y. Ibrahim, Rozalyn L. Rodwin, Leah M. Ferrucci, Kim Blenman, Maryam Lustberg, Barbara E. Ehrlich   +6 more
wiley   +1 more source

From innovation resistance to responsible consumption: Sustainability signals shaping trust and preference in luxury metaverse marketing

Cleaner and Responsible Consumption
This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference.
Khanh-Ngoc Hoang-Tran, Ngoc-Hong Duong
doaj   +1 more source