Results 101 to 110 of about 325,352 (298)

Valuing Attributes of Fluid Milk in Laos

East Asian Economic Review, 2017
This study estimates the random utility function of fluid milk using 1,165 survey responses in Laos. It finds that both products’ attributes and individual characteristics affect consumers’ preference for the milk and the hypothetical brand of Laos-Korea
Jae Won Lee, Taeyoon Kim, Viengsakoun Napasirth   +2 more
doaj   +1 more source

Rapid screening of staphylokinase protein variants using an unpurified cell‐free expression system

FEBS Open Bio, EarlyView.
An unpurified cell‐free protein synthesis (CFPS) platform enables rapid functional screening of staphylokinase variants. Direct plasminogen‐activation assays performed in microplate format provide real‐time activity readouts, allowing rapid identification and ranking of variants with improved or reduced fibrinolytic activity without protein ...
Maria Tomková, Veronika Hovanová, Jiri Damborsky, Erik Sedlák   +3 more
wiley   +1 more source

Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThe growing competitiveness of India’s FMCG personal care sector has increased the strategic importance of strengthening Consumer-Based Brand Equity (CBBE), particularly in categories with high product ...
Varun Jewargi, Veerendrakumar M. Narasalagi, Amith Donald Menezes, Subrahmanya Kumar N.   +3 more
doaj   +1 more source

Measuring Network Effects in Mobile Telecommunications Markets with Stated‐Preference Valuation Methods [PDF]

This paper demonstrates how stated-preference methods can be applied to modeling consumers' preferences in the field of mobile telecommunications, and to measuring and the valuation of network effects. We illustrate this with a case study of mobile phone
Czajkowski, Mikolaj, Sobolewski, Maciej
core  

Blood‐based proteomic profiling reveals context‐dependent changes in BCL2‐associated signaling during taxane therapy in breast cancer patients

FEBS Open Bio, EarlyView.
Chemotherapy side effects significantly impact cancer survivors' quality of life. Using protein levels in blood samples from breast cancer patients before and after 12 weeks of taxane treatment, we detected treatment‐dependent changes in calcium signaling and aging pathways associated with cancer recurrence.
Saira Munshani, Eiman Y. Ibrahim, Rozalyn L. Rodwin, Leah M. Ferrucci, Kim Blenman, Maryam Lustberg, Barbara E. Ehrlich   +6 more
wiley   +1 more source

Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods [PDF]

Some customers are loyal to their favorite brands, others easily switch between them. A new technique is available to assess differences in brand related behavior.
Franziska Rumpel, Michael Knuth, Micheal Schaefer   +2 more
core  

Brand mergers: How attitudes influence consumer identity preferences [PDF]

, 2012
In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana, Díonisio, Pedro, Lencastre, Paulo, Vacas-de-Carvalho, Leonor   +3 more
core  

Re‐Awakening Public Attention to the Silent Pandemic of Cancer Among Older Adults in Low‐ and Middle‐Income Countries

Aging and Cancer, EarlyView.
ABSTRACT As global populations age, cancer is increasingly becoming a leading cause of morbidity and mortality among older adults, particularly in low‐ and middle‐income countries (LMICs). Despite accounting for the majority of new cancer cases and deaths, older individuals remain underrepresented in cancer research, clinical guidelines, and health ...
Ibrahim Bidemi Abdullateef, Sunkanmi Folorunsho, Abdulazeez Opeyemi Abdulganiyu   +2 more
wiley   +1 more source

From innovation resistance to responsible consumption: Sustainability signals shaping trust and preference in luxury metaverse marketing

Cleaner and Responsible Consumption
This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference.
Khanh-Ngoc Hoang-Tran, Ngoc-Hong Duong
doaj   +1 more source

A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING [PDF]

This paper presents current theoretical and empirical findings on consumers� preference change in cobranding. We develop a conceptual model to illustrate attitudinal changes in co-branding based on the findings of previous research.
Chia-Lin LEE, Reinhold DECKER
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