Tourism and HospitalityBackground: In an increasingly digital marketplace, social media marketing activities (SMMAs) have become vital for building consumer–brand relationships, particularly among Generation Z (Gen Z) consumers. Coffee shops offer a unique context because they
Ahmed Hassan Abdou
doaj +1 more source
The influence of customer based brand ekvity on customer responses – the newly opened West Hill Mall in Ghana [PDF]
Trendy v podnikání, 2016 The interest of this study is to understand customer based brand equity and its effect on consumers’ willingness to pay price premiums, consumers’ attitude towards brand preference and purchase intention at the newly open West Hills Mall in Ghana.
Amegbe Hayford
doaj
Indonesian Journal of Business and Entrepreneurship, 2018 Most handphones in Indonesia and Malaysia are imported from other countries such as from America, Europe, China, and South Korea. The enhancement of global brands has reduced local brand preferences.
Silvia Dewi Sagita Andik +2 more
doaj +1 more source
ANALISIS PENINGKATAN KEPUTUSAN PEMBELIAN MELALUI FAKTOR – FAKTOR YANG MEMBENTUK PREFERENSI MEREK COFFEE SHOP DI SOCIAL MEDIA (Studi pada Konsumen J.CO Donuts and Coffee Paragon Mall, Semarang) [PDF]
, 2016 Consumer lifestyle that tends to consumerist and want praticality as well as the inclusion of the value of westernized became the beginning of the rise of small- scale coffee shops as well as global level.
MUDIANTONO, Mudiantono +1 more
core
Single‐molecule DNA flow‐stretch assays for high‐throughput DNA–protein interaction studies
FEBS Open Bio, EarlyView.We describe an optimised single‐molecule DNA flow‐stretch assay that visualises DNA–protein interactions in real time. Linear DNA fragments are tethered to a surface and stretched by buffer flow for fluorescence imaging. Using λ and φX174 DNA, this protocol enhances reproducibility and accessibility, providing a versatile approach for studying diverse ...
Ayush Kumar Ganguli +8 more
wiley +1 more source
How Much Do Consumers Benefit from New Brand Introductions? The Case of Potato Chips [PDF]
This study identifies consumer welfare from new brand introductions in the potato chip market. Price and variety effects of new brand introduction are measured by estimating a demand system underlying an expenditure function. Variety effects are positive
Arnade, Carlos A. +2 more
core +1 more source
Analisis Pengaruh Brand Knowledge Dan Customer Preference Terhadap Behavior Intention Pada Fast Fashion Di Surabaya Dengan Brand Cause Fit Sebagai Variabel Mediasi [PDF]
, 2017 This study examined whether brand knowledge and customer preference influence behavior intentiom through brandcause fit.This study uses quantitative causal research methods.
Kristina, R. (Ruth)
core
FEBS Open Bio, EarlyView.Amino acids sequence of two different proteins with the same sequence (chameleon sequence—black boxes) represent in 3D structure of the proteins different secondary structures: HHHH—helical and BBB—Beta‐structural. The chains folded in water environment adopt different III‐order structures in which the chameleon fragments appear to adopt similar status
Irena Roterman +4 more
wiley +1 more source
Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand [PDF]
Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice.
Kai-Lung HUI
core
Do Loyalty Program Membership and Status Levels affect Service Customers' Choices? [PDF]
, 2007 This paper examines the effects of loyalty program membership as such, and impending upgrade or downgrade to a different status level, on customer brand preferences for flights and hotels.
Gudergan, S, Mathies, C
core