Results 71 to 80 of about 26,185 (304)

Design and analysis strategies for robust microbiome ageing research

open access: yesFEBS Letters, EarlyView.
The gut microbiome changes with age and associates with age‐related morbidity and mortality, establishing it as a potential biomarker and intervention target for ageing. Realising this potential requires methodological rigour, yet distinguishing biological signals from methodological artefacts remains challenging across cohorts. This review provides an
Mark Olenik   +5 more
wiley   +1 more source

Brand loyalty and the moderating role of involvement: a strategic alliance perspective in indonesia airline industry

open access: yesJurnal Manajemen, 2018
This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aims to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia’s ...
Anggun Pratama, Rizal Edy Halim
doaj   +1 more source

Reconstructing enzyme evolution by protein engineering

open access: yesFEBS Letters, EarlyView.
Natural enzyme evolution can be retraced by protein engineering methods such as directed evolution, rational design, and ancestral sequence reconstruction. These approaches reveal how enzymes emerged from ligand‐binding scaffolds, developed varying substrate preferences, formed oligomeric complexes, adapted to environmental changes, and evolved novel ...
Lukas Drexler   +2 more
wiley   +1 more source

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party [PDF]

open access: yes, 2015
Brands are strategic assets and key to achieving a competitive advantage. Brands can be seen as a heuristic device, encapsulating a series of values that enable the consumer to make quick and efficient choices.
Pich, C   +3 more
core   +1 more source

Pre‐analytical optimization of cell‐free DNA and extracellular vesicle‐derived DNA for mutation detection in liquid biopsies

open access: yesMolecular Oncology, EarlyView.
Pre‐analytical handling critically determines liquid biopsy performance. This study defines practical best‐practice conditions for cell‐free DNA (cfDNA) and extracellular vesicle–derived DNA (evDNA), showing how processing time, storage conditions, tube type, and plasma input volume affect DNA integrity and mutation detection.
Jonas Dohmen   +11 more
wiley   +1 more source

PENGARUH BRAND IMAGE DAN BRAND PREFERENCE TERHADAP REPURCHASE INTENTION (PENGGUNA SMARTPHONE LENOVO DI INDONESIA) [PDF]

open access: yes, 2023
Penelitian ini bertujuan untuk memperoleh gambaran dari brand image, brand preference dan repurchase intention serta pengaruh dari brand image dan brand preference terhadap repurchase intention Pengguna Smartphone Lenovo di Indonesia.
Nurhaliza Novianty, -
core  

Differential expression of cancer‐related genes supports prediction of poor response to first‐line treatments in T‐ALL pediatric patients with high minimal residual disease

open access: yesMolecular Oncology, EarlyView.
In the present work, we have identified a transcriptional signature based on the differential expression of six genes (BCL2&MAST4, HSH2D&LAT2, METRN&PITPNM2) that would facilitate the early detection of T‐cell acute lymphoblastic leukemia (T‐ALL) patients prone to a poor treatment response and could be implemented at diagnosis, along with other risk ...
Antonio Lahera   +11 more
wiley   +1 more source

Conational Drivers Influencing Brand Preference among Consumers [PDF]

open access: yes
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core  

Measuring brand image: Shopping centre case studies

open access: yes, 2002
'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D   +4 more
core   +1 more source

PENGARUH KINERJA GREEN BRANDING TERHADAP GREEN BRAND PREFERENCE PADA INDUSTRI GREEN COSMETICS DI KOTA BANDUNG

open access: yesJurnal Manajemen Indonesia, 2017
Penelitian ini dilakukan dengan tujuan meneliti pengaruh dari Green Branding terhadap Green Brand Preference pada Industri Kosmetik Hijau di Kota Bandung.
Anisa Indriani Dewi
doaj   +1 more source

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